Monday 14 May 2012

Adapting Your Internet Marketing Strategy To Your Audience

By George Harness


If you have a product to sell, you need to sell it on the internet. Every industry in the world has a presence online, and this article will show you how to market your products in a way that will bring you the results you want.

Make sure that you do your best to encourage return customers. One way to do that is to include coupons with the shipment when customers make a purchase. Gestures like that sometimes convince a customer to return, even if they had no intention of doing so in the first place. Make the coupon large enough to be attractive, but do not make it so large that you will not make a profit on it.

You need to always keep an eye on the competition, particularly if they are more successful than you are. Looking at the strategies they employ should give you a few ideas. While you do not want to blatantly rip off anyone's ideas, you do want to use the tactics that seem to be the most successful.

Get feedback from your customers and use their suggestions to improve your marketing campaign. Request feedback from people who purchased a product, organize polls on social networks or give away free samples or discounts to everyone who answers to your survey. You can also get a good idea of what your customers are interested in by placing a traffic counter plugin on your site and monitoring which pages are the most visited. Use your findings to create new content similar to what your audience seems to be the most interested in.

You might also want to relay your business message via animated videos. Discover the best software, free or otherwise, that can help you with your video creating needs: Free Video Intro Maker, Best Movie Making Software

Offer an incentive so you can undercut your competitors. Make sure that you can afford it, but you can only beat your competition if you can do something big and special. Offer them one of your products at a really low, limited-time offer, for example. Even better, offer a buy one-get-one free promotion. Do what it takes to get attention from those in your field so that you can lure prospective customers.

A good marketing campaign is an original one. Do some research about what your competitors are doing, and find examples of successful online marketing campaigns. The best campaigns are often based on a viral video, a series of original ads or a strong presence on social media networks. You need to find out what kind of marketing strategies your audience responds to in a positive way. Find out how your customers use social networks, what kind of sites they visit and whether or not they use their mobile phone to go online, then tailor a campaign that corresponds to your audience's habits.

When you are placing ads online, you need to do your best to make sure that your ads are catchy. You want the ad to stick in everyone's mind long after they are no longer looking at it. Using slick and catchy wording or a cool tagline will help you get more traffic to you site.

Hopefully, the information in this article will give you a good start in taking advantage of technology to enhance your business. Technology moves quickly, and you need to be sure to stay ahead of the game.




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