Tuesday 8 May 2012

How To Use A Blog To Market Your Business And Keep People Coming Back

By Genevieve Cottingham


If you want to make a lot of money online these days, you have to get everyone talking about your name and your product. You have to get the right product, but once you have that it's up to you to use Internet marketing techniques to ensure that you are at the top of list for anyone who needs what you are selling. Here are just a few smart ways to market yourself and your business online.

Create a simple and engaging web address. These days, there is no excuse to use a company web address that is convoluted, filled with random numbers and letters, or layered with multiple forward extensions. Your web address is your calling card, and it must be easy to remember! Take the time to find one that is right for you. If your company name is taken, you can look into purchasing the web address or consider an alternative that may be just as accessible and memorable.

Video marketing is also a great way to help drive traffic to your site. Check out these sites for helpful tips on how to create video and animated ads: Free Movie Making Programs, How to Make Software

Establish yourself as an expert on your topic by writing quality content. Use this content on your own site or blog, and do your best to have it featured on other sites or blogs. Get in touch with bloggers that have a wide audience corresponding to your customers, and look for online magazines or newspapers your audience is likely to read. Send out as many submissions as you can, and make sure you include your name and a link to your website at the end of your articles. Make sure you post a link to your featured content on your site or in your social network updates and announce it in advance.

How much can you spend on this marketing project? Before you start marketing you need to make sure that you know exactly how much money you have to spend on this project. The last thing you want to do is be in the middle of a campaign and suddenly your money runs out. Be very firm about how much you have to spend and make sure you spend it in the right areas.

Another thing you can do when setting up you website is to get email notices, in real time, as to when your HTML has any errors. This way you can fix any errors in a timely manner. Anyone who visits your site and sees errors may view the site as unprofessional and someone they do not wish to do business with. By having as few errors as possible, your website will remain professional looking.

If you can't find anyone you know, consider putting out the word that you are open to a partner and what you are looking for

Social media is all the rage. Most people will interact with social media at least once during the course of a day. For many people, they are tied to it all day long with the use of their cell phones. Marketing on these social media sites has now become a science. You can use these to your benefit to gain customers who you didn't have before, give your current customers a place to connect with you online on a daily basis, and to offer up incentives and promotions in a way that can go viral in an instant.

Internet marketing has allowed many people to really build a strong business, and it can help you as well. Marketing online can be easy, straightforward, and quick. Keep learning as much as you can to make sure you do well. Just follow the tips laid out in this article, and you will see success.




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