A rising number of my S.E.O clients are now evangelize-rs of Twitter. However , many are still not big fans. Yesterday a customer sent me a link to a recent Nielsen report which suggests that more than 60 % of U.S. Twitter users fail to return the month after.
Well, she did not mention the report also says it could be jumping too soon because Twitters 40% retention rate is quite decent compared to other start ups. That explains why Twitter is all the rage amongst web marketers; the sole query is how to make the micro-blogging site advantageous to your companies?
Registration can be done in just a few seconds and inviting friends is semi-automated. So what's next? Here are 10 ways to use twitter to pimp your business:
1. Complete Your Business Profile
A complete bio of either you or your company makes it easy for proponents to understand who you are and what business you are in. Don't forget to use right keyphrases in the bio. Use your real picture or company logo if you'd like to be convincing. An image of your pet or kid may be lovable, but are you operating a pet shop or day-care?
2. Augment your Brand with Custom Design
A picture is worth a thousand words, which also holds true for a twitter account. Besides default background, Twitter provides 12 stock pictures. They're pretty dry. Luckily , there are tons of royalty-free stills online and paid custom designs are available too.
3. Integrate Tweets into Company Blog
Your twitter page is an extension to your company site or company blog. The normal Tweeter widget allows you to display tweets on nearly any net page, whether it's your company site or face book page. If you're blogging with Wordpress, add ons like Tweet Suite and WordPress Sidebar Widget can integrate twitter into your blog too.
4. Find and Build Business Network
Most business people tweet to convert chats into actions. Now you actually have a complete profile and need to find business partners or clients? Sure, you can use keywords to hunt for them. Or you may use free services such as Mr. Tweet which researches your profile and find applicable accounts for you.
5. Add links to Drive Traffic
Twitter can build traffic to your internet sites or blogs when you put links in your tweets. A tweet has a limit of 140 characters, so it's impossible to publish lengthy reports releases or promotion info there. This is when links kick in, but confirm your message is fascinating and has an individual touch since a normal action call or link discarding will most likely be ignored.
6. Alternative Tool for Customer Satisfaction
Twitter has become such a strong real time communications tool that many corporations use it to eavesdrop on what folk say about their brands and engage to enhance consumer experience. The Jetblue airline company (over 470,000 proponents), as an example, was heavily criticized for flight delays in Feb, 2007 and has since then been using Twitter to confirm weather delays and tweeting clients to address their concerns.
7. Look for Niche Information in Realtime
I've been using twitter to observe the latest reports and hottest tech updates on search engine optimization. The most important difference between Twitter and major reports networks and niche sites is that tweets are generally real time. It's not a secret that the news media are essentially monitoring twitter for scoops, so looking and reading tweets keeps me updated in a timelier demeanor.
8. Recruit Employees
A buddy of mine operates a web deign company and was recruiting a graphic talent. After failing to get a perfect match on 1 or 2 job searching sites, both free and paid, he tried posting the message in twitter and got some applications from his proponents. Guess what? He soon interviewed them and eventually employed a girl that has all the qualifications. More tech savvy job searchers are looking for employers or free lance roles on Twitter because they find it more effective than normal job placement media. So if you chance to be inducting, a 140-character tweet may generate some quality leads. And it is free!
Communication is king in business. Twitter has supplied a platform to facilitate business networking and free-form conversation in a rapid-fire fashion. If your company is just leaping on the bandwagon, doing a little research and learning the way to tweet effectively and creatively is a good starting point.
Well, she did not mention the report also says it could be jumping too soon because Twitters 40% retention rate is quite decent compared to other start ups. That explains why Twitter is all the rage amongst web marketers; the sole query is how to make the micro-blogging site advantageous to your companies?
Registration can be done in just a few seconds and inviting friends is semi-automated. So what's next? Here are 10 ways to use twitter to pimp your business:
1. Complete Your Business Profile
A complete bio of either you or your company makes it easy for proponents to understand who you are and what business you are in. Don't forget to use right keyphrases in the bio. Use your real picture or company logo if you'd like to be convincing. An image of your pet or kid may be lovable, but are you operating a pet shop or day-care?
2. Augment your Brand with Custom Design
A picture is worth a thousand words, which also holds true for a twitter account. Besides default background, Twitter provides 12 stock pictures. They're pretty dry. Luckily , there are tons of royalty-free stills online and paid custom designs are available too.
3. Integrate Tweets into Company Blog
Your twitter page is an extension to your company site or company blog. The normal Tweeter widget allows you to display tweets on nearly any net page, whether it's your company site or face book page. If you're blogging with Wordpress, add ons like Tweet Suite and WordPress Sidebar Widget can integrate twitter into your blog too.
4. Find and Build Business Network
Most business people tweet to convert chats into actions. Now you actually have a complete profile and need to find business partners or clients? Sure, you can use keywords to hunt for them. Or you may use free services such as Mr. Tweet which researches your profile and find applicable accounts for you.
5. Add links to Drive Traffic
Twitter can build traffic to your internet sites or blogs when you put links in your tweets. A tweet has a limit of 140 characters, so it's impossible to publish lengthy reports releases or promotion info there. This is when links kick in, but confirm your message is fascinating and has an individual touch since a normal action call or link discarding will most likely be ignored.
6. Alternative Tool for Customer Satisfaction
Twitter has become such a strong real time communications tool that many corporations use it to eavesdrop on what folk say about their brands and engage to enhance consumer experience. The Jetblue airline company (over 470,000 proponents), as an example, was heavily criticized for flight delays in Feb, 2007 and has since then been using Twitter to confirm weather delays and tweeting clients to address their concerns.
7. Look for Niche Information in Realtime
I've been using twitter to observe the latest reports and hottest tech updates on search engine optimization. The most important difference between Twitter and major reports networks and niche sites is that tweets are generally real time. It's not a secret that the news media are essentially monitoring twitter for scoops, so looking and reading tweets keeps me updated in a timelier demeanor.
8. Recruit Employees
A buddy of mine operates a web deign company and was recruiting a graphic talent. After failing to get a perfect match on 1 or 2 job searching sites, both free and paid, he tried posting the message in twitter and got some applications from his proponents. Guess what? He soon interviewed them and eventually employed a girl that has all the qualifications. More tech savvy job searchers are looking for employers or free lance roles on Twitter because they find it more effective than normal job placement media. So if you chance to be inducting, a 140-character tweet may generate some quality leads. And it is free!
Communication is king in business. Twitter has supplied a platform to facilitate business networking and free-form conversation in a rapid-fire fashion. If your company is just leaping on the bandwagon, doing a little research and learning the way to tweet effectively and creatively is a good starting point.
About the Author:
Stephen Willis writes about different social advertising strategies you will learn to uncover the rest of his recommendations that are directly about Twitter marketing and how to add Twitter followers as well as new tricks with Twitter software such as TweetAdder.
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