Interior design, home decor, bedding, and fashion all have some things in common. There are your huge giants in the industry that take up most of the attention. However, you also have your smaller independent designers and retailers that do pretty good for themselves. But how does a smaller niche business make that leap to the big time?
Here are three things you can do to help your business get the attention that you want and many of these are proven to work wonders, but keep in mind, not always.
First, you need to open the channels into Hollywood. Getting your product in the hands of celebrities can really be something huge. There are actual companies and firms that do product placement for celebrities. In fact, we did one with our luxury bedding, silk lines. You send your product to be part of the gift bags for big awards shows like the Grammys, even the Oscars. That way you are guaranteed you will get some celebrity action.
Second, just make a small tweak to how you are getting your products into the marketplace. Stop selling to the consumers and just focus on selling more to stores that would love to carry your product. What you are doing is really becoming the sole distributor for your product rather than the store front. Can you imagine how much product you can move when you sign a Neimen Marcus or chain store? It would change your business immediately but you have to make sure you can keep your word on delivery.
Third, you can become a PR puncher. By this I mean you send a steady stream of press releases that relate to big things going on in our world. In each release you always find a tie in with your product. If you make a good connection, you can score some big news outlet or even gigs on morning shows. After that, it's off the races because you'll have more volume than you know what to do with.
Here are three things you can do to help your business get the attention that you want and many of these are proven to work wonders, but keep in mind, not always.
First, you need to open the channels into Hollywood. Getting your product in the hands of celebrities can really be something huge. There are actual companies and firms that do product placement for celebrities. In fact, we did one with our luxury bedding, silk lines. You send your product to be part of the gift bags for big awards shows like the Grammys, even the Oscars. That way you are guaranteed you will get some celebrity action.
Second, just make a small tweak to how you are getting your products into the marketplace. Stop selling to the consumers and just focus on selling more to stores that would love to carry your product. What you are doing is really becoming the sole distributor for your product rather than the store front. Can you imagine how much product you can move when you sign a Neimen Marcus or chain store? It would change your business immediately but you have to make sure you can keep your word on delivery.
Third, you can become a PR puncher. By this I mean you send a steady stream of press releases that relate to big things going on in our world. In each release you always find a tie in with your product. If you make a good connection, you can score some big news outlet or even gigs on morning shows. After that, it's off the races because you'll have more volume than you know what to do with.
About the Author:
You can see TrueMores.com has done many of these tactics to help their business grow. You can find amazing luxury silk bedding as their main line along with some incredibly luxurious silk sleepwear.
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