Since the inception of the Google search site alongside the much publicized "do no evil", their main object has been to return relevant search results to the individual that is hunting for information. It is important to remember this as their objective isn't to help enterprises and organisations promote their website (however good it may be)!
Old way to boost rankings
Due to this goal, many small enterprise web site owners have looked for techniques to help their website improve in the search engine positions. Some had success, others have not. A whole industry offering search engine optimization (S.E.O) has been made, again with a varying degree of success. SEO can be divided into 2 distinct areas, on page (the structure and content that is on an internet site) and offpage (inbound links from other websites, directories, etc). It should also be added that social media (how many Facebook 'likes ', Google '+ 1's ', etc that your site is receiving).
Lately, Google gave a very top ranking to internet sites with several inward bound links, particularly where the anchor text of link was an actual match to a search phrase. Anchor text is just the text that appears in a link i.e. Click Here. Many S.E.O companies concentrated on adding links with the anchor text matching the search phrase a domain wished to rank well in the search engines. So if you were running a building company in Colchester, the anchor text would usually be 'builders in Colchester ', 'Colchester builders ', for example.
Old way made the searchers sad
The Google algorithm used to compare many links with the same anchor text to mean that the internet site must be a suitable match for the search phrase. This resulted in web sites who practiced this approach rising to the top of the Google rankings. Sadly, the end results that reached the top weren't always the final results that the individual looking was trying to find. This means that the searchers were unhappy that in turn suggests that Google was unhappy for not meeting their goal.
Google comes to the rescue
In April 2012 Google addressed this my adjusting their search procedure to discount incoming links that seemed like they were synthetic and/or getting used to manipulate rankings. This change hit a number of web sites quite hard, sadly many innocent websites were caught in the cross fire. While there is still much debate on what's the best path for S.E.O (just search for best SEO approach post penguin), one thing is totally sure, building links employing the same anchor text is now not as effective. In reality it can hurt your rankings.
Critical lesson
Like in business, you shouldn't rely on one consumer for all of your business. What occurs if they go 'bust '? The same is true for search engine traffic. Google regularly makes changes to their search engine routine. If you are unlucky, you might lose your traffic overnight. Therefore , it makes sense to look to other channels as well for search traffic. For example, Facebook is the 2nd most visited website each month with a lot of folks using it to find buying guidance. Every business should set up their own Facebook Business page. It provides another source for visitors, and lessens the chance of single point of failure with Google.
Old way to boost rankings
Due to this goal, many small enterprise web site owners have looked for techniques to help their website improve in the search engine positions. Some had success, others have not. A whole industry offering search engine optimization (S.E.O) has been made, again with a varying degree of success. SEO can be divided into 2 distinct areas, on page (the structure and content that is on an internet site) and offpage (inbound links from other websites, directories, etc). It should also be added that social media (how many Facebook 'likes ', Google '+ 1's ', etc that your site is receiving).
Lately, Google gave a very top ranking to internet sites with several inward bound links, particularly where the anchor text of link was an actual match to a search phrase. Anchor text is just the text that appears in a link i.e. Click Here. Many S.E.O companies concentrated on adding links with the anchor text matching the search phrase a domain wished to rank well in the search engines. So if you were running a building company in Colchester, the anchor text would usually be 'builders in Colchester ', 'Colchester builders ', for example.
Old way made the searchers sad
The Google algorithm used to compare many links with the same anchor text to mean that the internet site must be a suitable match for the search phrase. This resulted in web sites who practiced this approach rising to the top of the Google rankings. Sadly, the end results that reached the top weren't always the final results that the individual looking was trying to find. This means that the searchers were unhappy that in turn suggests that Google was unhappy for not meeting their goal.
Google comes to the rescue
In April 2012 Google addressed this my adjusting their search procedure to discount incoming links that seemed like they were synthetic and/or getting used to manipulate rankings. This change hit a number of web sites quite hard, sadly many innocent websites were caught in the cross fire. While there is still much debate on what's the best path for S.E.O (just search for best SEO approach post penguin), one thing is totally sure, building links employing the same anchor text is now not as effective. In reality it can hurt your rankings.
Critical lesson
Like in business, you shouldn't rely on one consumer for all of your business. What occurs if they go 'bust '? The same is true for search engine traffic. Google regularly makes changes to their search engine routine. If you are unlucky, you might lose your traffic overnight. Therefore , it makes sense to look to other channels as well for search traffic. For example, Facebook is the 2nd most visited website each month with a lot of folks using it to find buying guidance. Every business should set up their own Facebook Business page. It provides another source for visitors, and lessens the chance of single point of failure with Google.
About the Author:
Simon Wilkinson is the owner of www.digitalark.co.uk providing website services and complete online solutions for small business.
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