Saturday, 4 February 2012

Blister Packaging in Your Every Day World

By Yvonne Brixey


Unit dose packaging in the form of blister packaging is used very often in the pharmaceutical industry, as well as the retail industry. If you don't know what blister packaging is, think of the last time you took a medication or pain-killer product. The pharmaceutical product, whatever it was, may have been on a cold form foil card with plastic 000 packaging encasing each pharmaceutical product. This is blister packaging. Another example is those little plastic bubbles that contact lenses come in. You know, the plastic packaging that holds the liquid and the contact lens with the form fill seal aluminum that you peel back? This type of blister packaging is also used in chewing gum wrapping with product like dentine ice chewing gum.

Blister packaging isn't only in the pharmaceutical industry where it is mostly used for unit dose packaging which is packaging each pharmaceutical product in their unit dose measurements. This type of blister packaging preserves the pharmaceutical product expiration life as well as keeping the product tamper-proof. But, you may be even more familiar with blister packaging in the retail industry. Blister packaging is often known as clamshell packaging when blister packaging is used in larger packaging forms and molds for larger product. For example, take a walk down the toy aisle with me.

Little action figures and dolls look out from their clamshell, blister packaging windows enticing the children walking by to come and play. In this case, the clamshell blister packaging is very convenient for marketing product. Those little children customers can see the very toy they want to play with. And of course the clamshell blister packaging window can also be sealed off with a form fill seal of cardboard or other sort of material that can be printed on for pictures and other marketing techniques to enhance the toy product.

Let's go to the toddler toys now and see all that baby learning product that makes noise and sings songs. Most all of that product will be encased in clamshell blister packaging and most of the time with a little hole cut for those toddlers and their parents to push the buttons of the product to sing songs and talk. This is another great marketing technique, the more senses a product can appeal to at the moment of sale will solidify the sale of the product. But, what about all the touching and children grabbing their coveted toys, not to mention the falls and drops and slobber that these childhood product(s) go through before their purchased?... This is the beauty and genius of clamshell blister packaging!!

Because of the pvc plastic packaging that clamshell blister packaging are made of, makes the product and packaging tamper-proof. So, the children can play with the product all they want with the blister packaging still in tact and undamaged while at the same time the encased product is still new and untouched.

In short, blister packaging is used in many industries to protect AND market product. Blister packaging is used from the smallest pharmaceutical product to some of the largest retail product. Blister packaging is inexpensive while at the same time, environmentally friendly. Blister packaging is the best way to go for marketing and protecting your product! Blister Packaging and the Retail Industry




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