Monday, 27 February 2012

Try Twitter Marketing - It Gives you Money

By Cliff Schubert


Over the years, social networking sites like twitter served as a hub for many youngsters and Internet-savvy professionals, where they can express themselves freely and build stronger ties with friends and acquaintances. Today, a tweet no longer pertains to the cute sound of birds but to a short blog that may as well start a conversation – or a successful business. Twitter marketing is a subject not known to many social networking site users. But a lot of young businessmen are getting the most out of Twitter simply because they are able to reach out to more potential customers without having to exhaust their savings on advertisements.

It works like this. Twitter allows the entrepreneurs to establish recall. Tweeting serves as a vehicle of information that allows them to promote their products. It is like shooting two birds with one stone: Free advertising and announcement coupled with building rapport with possible customers. The entrepreneurs are able to do the following using twitter:- Generate traffic to their website intended for sales and marketing - Advertise and announce new products - Update the customers about promos and discounts - Share information - Create recall for the products and brands.

Twitter marketing is not as simple as it sounds. Encoding one hundred forty characters of ads and announcements doesn't seem to be a challenge, but selling in Twitter goes beyond merely - well - tweeting.

How to be Successful in Twitter Marketing

Step one: Get your own followers. Ads are effective only because of their audience. Similarly, creating a Twitter account and not having enough followers doesn't make any sense. Add business contacts along with potential customers as your followers. Stop yourself from sending out promotional tweets unless you have completed your 100 followers to avoid annoying them. The fastest way to have followers is to link to existing business contact list or database of potential customers.

Step two: Create a blog that can work hand in hand with Twitter. The point here is to establish trust and visibility to customers and business contacts. Nobody would be willing to pay for a product that may be part of a scam. Refrain from giving an impression of inexistence and make the possible customers know that you are reachable and trustworthy. Send a tweet to you followers for every blog posted. Let them be thrilled and crave for more information. Make the tweet sound exciting and mysterious.

Step three: Stay away from people who follows you only because YOU are following THEM. Chances are, these people are not truly interested in what you have to offer. Exchange follows are a actually trap: some marketers agree to be a follower only for them to send you their marketing content. As you may have inferred, this is definitely counter-productive. Stick with people who are genuinely interested in your content. This is a difficult task, true, but your efforts will pay off.

After being successful in doing all these steps, one has to provide something really usable to the customers. It would also help to be conversational and make yourself as visible as possible. Trash out nonsense tweets and feed the business contact with subjects or announcements that talk about the interest of your niche market. Enjoy more income and look forward to a successful business.




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