How necessary is local marketing in the age of the internet?
Research has shown that 5 from 7 individuals, or roughly 71% of potential clients, search on the internet to find products or services. Over 60% of these are searching for an answer close-to-home, online local search marketing has come of age. Furthermore, research also reveal that 9 from 10 searches for commercial products or services lead to visits to brick and mortar stores of businesses whose websites are displayed on the first page of search results.
In case your business' website is optimized for Local searches, then reaching the first page of Google will probably be quicker and easier to complete. Not just that, your business will also get to savor many advantages consequently:
1. Increasing amount of traffic. Since a local search engine marketing techniques has better chances of placing your business' website around the initial page of related search results, you will get to enjoy a substantial rise in traffic. Traffic, as they always say, is the lifeblood of each and every online task. The greater traffic you can make for your website, the greater leads you can turn into sales. It is a numbers game, and with a boost in numbers comes a natural increase in sales.
2. Extremely aimed leads that will create a substantial boost in sales. With local marketing, you will be able to obtain site visitors in the places close to your business. These are prospective customers with the greatest possibility of making a purchase by virtue of their proximity to your enterprise as well as the often neglected element which experts have called "regional loyalty." A general search engine marketing campaign will already produce targeted prospects. However a search engine marketing campaign aimed at capturing the interest of local searches will deliver better still results, as it can fetch leads residing inside the business' serviced places. All of these will lead to one wonderful outcome - a significant boost in product sales!
3. Much better outcomes at considerably lower marketing costs. Conventional local marketing activities include things like costly advertising methods such as billboard marketing, flyer printing and distribution, TV ads for local stations, newspaper marketing, event support, and other alike alternatives. At a fraction of the cost associated with these conventional local marketing tactics, you can employ a search engine optimization (SEO) firm that will focus on local online searches to make sure a broader local coverage and better outcomes.
4. Catalysts for word of mouth as well as electronic word of mouth (eWOM) marketing. Since your local business will probably be easier to find, there is a high likelihood that the individuals your area will talk about your business. This will create the needed buzz to start a word of mouth campaign. In addition, using social media ruling internet usage nowadays, it is easier for individuals to discuss information about your company via a relatively recent phenomenon known as electronic word of mouth, or even eWOM. One positive review regarding your enterprise, once discussed to the people in the customer's social network, can lead to waves upon waves of recommendations, with each wave expanding at an rapid rate. This could simply mean more exposure for your local company.
5. Ability to compete with larger businesses in a level playing field. Before much emphasis was positioned on local searches, smaller businesses had a very hard time competing with bigger and more proven businesses. This was because search results were not delineated per area, hence, a hair salon from Adelaide must compete with global businesses such as Great Clips, even if the latter doesn't service the actual Australian market. With the new importance provided to localized searches, the playing field has been leveled, and greater weight has been given to businesses that can actually be located in the area in which the internet user lives.
Research has shown that 5 from 7 individuals, or roughly 71% of potential clients, search on the internet to find products or services. Over 60% of these are searching for an answer close-to-home, online local search marketing has come of age. Furthermore, research also reveal that 9 from 10 searches for commercial products or services lead to visits to brick and mortar stores of businesses whose websites are displayed on the first page of search results.
In case your business' website is optimized for Local searches, then reaching the first page of Google will probably be quicker and easier to complete. Not just that, your business will also get to savor many advantages consequently:
1. Increasing amount of traffic. Since a local search engine marketing techniques has better chances of placing your business' website around the initial page of related search results, you will get to enjoy a substantial rise in traffic. Traffic, as they always say, is the lifeblood of each and every online task. The greater traffic you can make for your website, the greater leads you can turn into sales. It is a numbers game, and with a boost in numbers comes a natural increase in sales.
2. Extremely aimed leads that will create a substantial boost in sales. With local marketing, you will be able to obtain site visitors in the places close to your business. These are prospective customers with the greatest possibility of making a purchase by virtue of their proximity to your enterprise as well as the often neglected element which experts have called "regional loyalty." A general search engine marketing campaign will already produce targeted prospects. However a search engine marketing campaign aimed at capturing the interest of local searches will deliver better still results, as it can fetch leads residing inside the business' serviced places. All of these will lead to one wonderful outcome - a significant boost in product sales!
3. Much better outcomes at considerably lower marketing costs. Conventional local marketing activities include things like costly advertising methods such as billboard marketing, flyer printing and distribution, TV ads for local stations, newspaper marketing, event support, and other alike alternatives. At a fraction of the cost associated with these conventional local marketing tactics, you can employ a search engine optimization (SEO) firm that will focus on local online searches to make sure a broader local coverage and better outcomes.
4. Catalysts for word of mouth as well as electronic word of mouth (eWOM) marketing. Since your local business will probably be easier to find, there is a high likelihood that the individuals your area will talk about your business. This will create the needed buzz to start a word of mouth campaign. In addition, using social media ruling internet usage nowadays, it is easier for individuals to discuss information about your company via a relatively recent phenomenon known as electronic word of mouth, or even eWOM. One positive review regarding your enterprise, once discussed to the people in the customer's social network, can lead to waves upon waves of recommendations, with each wave expanding at an rapid rate. This could simply mean more exposure for your local company.
5. Ability to compete with larger businesses in a level playing field. Before much emphasis was positioned on local searches, smaller businesses had a very hard time competing with bigger and more proven businesses. This was because search results were not delineated per area, hence, a hair salon from Adelaide must compete with global businesses such as Great Clips, even if the latter doesn't service the actual Australian market. With the new importance provided to localized searches, the playing field has been leveled, and greater weight has been given to businesses that can actually be located in the area in which the internet user lives.
About the Author:
Local marketing is a more focused marketing strategy - it'll create the leads that your business truly wants. For more information, visit http://spellboundweb.com.
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