As a small business owner, you know it's important to have a good marketing strategy. However, you probably never seem to have enough time to focus on creating a solid plan. Fortunately, the recent explosion of social media outlets and user-friendly web tools has made it easier than ever to create a small business online marketing presence.
Most entrepreneurs have their hands in every aspect of their operation, which often leaves little to no time for any type of serious advertising efforts. However, the recent onslaught of internet activity spawned by popular social media outlets and easy-to-use tools has given these mom-and-pop shops new hope. Best of all, you won't need a marketing degree or years of training to get started.
It's quite simple to get started in creating a website, social media page or even a blog. Today's technology makes these tools easier to use than ever, meaning a basic online presence can be created and monitored by just about anyone. More complex functionality, such as shipping and ordering, may still require the advice of a professional.
Setting up a basic website no longer requires advanced training in coding or graphic design. While this option still exists for those that need something more advanced, today's drag-and-drop web tools and professionally designed templates make it easy to create and publish a simple website. This type of site is a great way to establish an online presence and be found by anyone searching the Internet for your type of service.
If your business would benefit from showcasing examples of your work or writing informative messages to your customers, keeping a blog may be the way to go. Similar to today's web tools, there are plenty of easy-to-use templates and free to low-cost hosting. This makes writing a blog a great option for keeping fresh information in front of your customers.
Social media is another great small business online marketing tool. You can create a page that informs customers of upcoming promotions or new offerings. Because there's no cost involved, this is a perfect outlet for new or start-up businesses. Once your page is setup, simply let your customers know about it and ask them to share it with their friends.
Most entrepreneurs have their hands in every aspect of their operation, which often leaves little to no time for any type of serious advertising efforts. However, the recent onslaught of internet activity spawned by popular social media outlets and easy-to-use tools has given these mom-and-pop shops new hope. Best of all, you won't need a marketing degree or years of training to get started.
It's quite simple to get started in creating a website, social media page or even a blog. Today's technology makes these tools easier to use than ever, meaning a basic online presence can be created and monitored by just about anyone. More complex functionality, such as shipping and ordering, may still require the advice of a professional.
Setting up a basic website no longer requires advanced training in coding or graphic design. While this option still exists for those that need something more advanced, today's drag-and-drop web tools and professionally designed templates make it easy to create and publish a simple website. This type of site is a great way to establish an online presence and be found by anyone searching the Internet for your type of service.
If your business would benefit from showcasing examples of your work or writing informative messages to your customers, keeping a blog may be the way to go. Similar to today's web tools, there are plenty of easy-to-use templates and free to low-cost hosting. This makes writing a blog a great option for keeping fresh information in front of your customers.
Social media is another great small business online marketing tool. You can create a page that informs customers of upcoming promotions or new offerings. Because there's no cost involved, this is a perfect outlet for new or start-up businesses. Once your page is setup, simply let your customers know about it and ask them to share it with their friends.
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