Sunday 29 April 2012

Just How To Market Using Unconventional Means - Marketing Approaches That Really Work

By Fernando Oppenheimer Xavier


People are very comfortable doing habit-forming activities, and not so geared toward innovative or new things. For the most part, most of us are looking for a magical system to make money, one that works on autopilot without any effort. Most of these people are not very serious about Internet marketing, and are foolish at best. Instead, you should stop thinking in this manner, and condition yourself to process things more clearly. If you want truly phenomenal results, sometimes all we have to do is look at old methods in an innovative way.

There is some wisdom in straying from the well-worn marketing path. If you have an advertising campaign, your ad needs to be the one that everyone sees. So you need to think outside of the box, especially if you are an affiliate marketer. A couple things you should do right away is to make sure your website uses video, unique text and looks different than all the rest. One thing you could do is experiment with the amount of text in proportion to the videos. This content, even the videos, should not sell anything. It is pure content for viewer. You can have lots of fun with this and do things other formats cannot. You will see an increased amount of traffic, and your bounce rate will be better than ever.

One of the best e-books ever written on the topic of pre-selling was written by Ken Evoy over a decade ago. This is actually a free resource that you can download today. This should inspire you to at least learn more about the topic. Do you know what a video sales letter is? If you have a product, you might consider this instead of standard copy. Testing your video sales letter is something you should do right after you put it up. You could explain things on a whiteboard in your video. People love to watch others draw! You can have any supporting material there including the use of power point slides. This will definitely work with an e-mail marketing campaign. Simply send the video link to your list when you start marketing your product. Everything is worth testing! So do your video, send it out, and see what happens. You will never know until you try.

Although this is related to video sales letters, it is different and unique in and of itself. This video strategy has to do with pre-selling the products that you want to offer. People that have an e-mail list should make a video to presell their subscribers. Seldom do you see this type of online marketing. That is how innovative it actually is. When you do this strategy, you are "pre-selling" to your targeted market or list. Discovering more info on this topic will be beneficial, especially if you have never done it before. If you know what you are doing, make the video right away. If you don't, you need to find out more about pre-selling before a video can be made.

When you try something new, to a small-scale test to see what happens before spending a lot of time on any project. If this is simple or difficult, it will be shown, and different variables will cause different results. As long as you are not spending too much money, and paying attention to details, you should be fine. When you test at a smaller level, you can then judge what the results might be when you really roll it out to make some money.

Just about the easiest methods to start your home business can be to get a franchise. These are generally excellent simply because they curently have a set of consumers. You will want to acquire one today?




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