Tuesday 1 May 2012

Uncommon Marketing Techniques - Marketing In A Unique And Progressive Way

By Fernando Oppenheimer Xavier


While affiliate marketing is simple to get into, you also have to face the fact that you're going to have lots of competition. That's why you have to come up with ways to set yourself apart from the other marketers in your niche. As you know, the great trade-off with this kind of marketing is you and maybe thousands of others are selling the exact same thing. But you can still do extremely well with hard work, persistence, and some good doses of creativity. So here are some ideas you can check out and maybe put into action.

Perhaps you have an e-mail list and you know a little bit about e-mail marketing. Or maybe you don't know how to work your leads at all. You should try a totally different spin on the strategies that you typically use with your list. Don't send him to an article - send them to a video instead. When you send them to your videos, you are doing what is called "video e-mail marketing" which is very different. Put a little tease in the e-mail that you send them in the form of a small paragraph with a link right below. Some markets work better than others with this particular e-mail marketing technique. You just have to try it out to see what happens.

When you want to use your pictures to bring about a gut reaction or to really grab a person's attention, choose an image that has sequences within it. While this will require a lot of manual customization, you should know that this work is not all that hard. Plus, it's possible that you are going to get lucky and find a few images that have already been arranged to be a sequence within a still image. This is not something that is a video or flash effect, it is still-form. This works well as a pausing point for the reader because they usually take a moment or two to really look at the image.

Although this is related to video sales letters, it is different and unique in and of itself. These videos will be shot in order to presell what you have to offer your list. Creating this video, you would send it to your list and presell them as well. This type of strategy is not seen often, and fewer people have actually implemented this strategy. This type of online marketing, which others have discussed, focuses solely upon pre-selling. The best way to do this on your own is to find out more about the subject before you start making videos. Pre-selling is something you need to learn about before you can do it, especially before you shoot a video with this strategy.

Doing something new can be tricky. That is why you need to set up a small-scale test before you go all out. If this is simple or difficult, it will be shown, and different variables will cause different results. As long as you are not spending too much money, and paying attention to details, you should be fine. When you test, a smaller scale will usually work just fine, and then you can measure the results and make a decision.

In the event you genuinely wish to take your company to the next level, then think about acquiring a franchise. This could actually help you generate some funds.




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