Friday, 1 June 2012

Local SEO - What is it?

By Madison Million


Local SEO- What is it?

SEO and Local SEO have some differences, although this is a little known fact. SEO, for those who don't know, stands for Search Engine Optimization. SEO is used to give a business or individual increased visibility on the Internet. It uses information such as the inner workings of search engines, keywords, and the content within a website so that search engines will easily recognize it as relevant for many search terms pull it up towards the top of a search results page. Local SEO is a form of SEO, and appeals to a more narrow and specialized market.

Companies that market to a local market would use Local SEO. This includes companies such as barber shops, automotive repair shops, or catering companies which operate in a specific area rather than within a national market. Some companies that would not benefit from SEO are firms that are located online or that ship all over the world. Without a specific location that customers would actually visit, Local SEO is irrelevant.

SEO revolves around getting companies to show up on the first page of Google or other search engines. The closer the company shows up to the top- the better. We often forget that Google consists of many different pages, instead of just the main search results page. In Local SEO, the Google Maps page is used to help companies gain visibility in their specific area. On Google Maps, a company will be listed with reviews, a pinpoint location on a map, an address, and you can click a button for directions. If a company ranks high enough on Google Maps, they may show up on the main page of Google, otherwise a user will have to go to Google Maps to see all of the listed businesses.

Although we often think of Google's main page as the best place to be, being on Google Maps may be more beneficial for some companies. Being located on Google Maps appeals to the market that will actually use your business because they are searching for your product or service in your town. Regular SEO would result in local businesses being hidden beneath a bunch of national businesses. It is becoming increasingly important for businesses to show up with Local SEO. As smart phones become more frequently used, people are searching for businesses when they are out and about. On a phone, Google will automatically pull up results based on the user's location.

You can visit 29Prime.com to find more information about Local SEO and other ways to optimize your business.

More Information about 29 Prime

29 Prime is a top innovator in the SEO and SEM industry. Fueled by the Prime Marketing Platform, they focus on optimizing small and medium-sized businesses to increase online visibility and website traffic. It has grown in record time to become the premier SEO provider in Southern California, and is currently expanding its sales force.




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