The most important part of having a social media page for a business is interacting with followers. A study was recently released in which 2,400 men and women from four countries were interviewed about social media. Overwhelmingly, sixty percent of them expect companies to respond to consumers on social media sites most of the time, if not all.
Three fourths of the Chinese participants said that they have indeed posted comments on social media platforms for certain brands. Brazilian participants were right behind China with sixty-eight percent. The US and the UK had much lower numbers, around forty-eight percent and forty-five percent.
What is interesting is that these social media responses ultimately seem to affect how they perceive that brand and whether or not they make a purchase. Forty-six percent of the global population stated that they respect the brands that respond promptly and actually contribute to discussions, especially those about the service their customers have received. It is very important to address complaints immediately. It's also a good idea to personalize your responses using the person's name.
Also, this study discovered that customers are constantly sharing information about businesses between one another. Sixty-seven percent of people stated that they would be willing to share honest feedback in order to improve service. Business owners should take a special notice to this in order to meet their customers needs. Social media is up-and-coming medium that has great potential. Consumers are more likely to be honest with you and tell you what they want so make sure you are listening!
This study is especially important for businesses trying to increase interactions on their social media platforms. Interaction and participation is key and extremely valuable. This can only help your business! Remember to always stay on top of your social media. If you feel like you cannot be, hire someone to do it for you!
Three fourths of the Chinese participants said that they have indeed posted comments on social media platforms for certain brands. Brazilian participants were right behind China with sixty-eight percent. The US and the UK had much lower numbers, around forty-eight percent and forty-five percent.
What is interesting is that these social media responses ultimately seem to affect how they perceive that brand and whether or not they make a purchase. Forty-six percent of the global population stated that they respect the brands that respond promptly and actually contribute to discussions, especially those about the service their customers have received. It is very important to address complaints immediately. It's also a good idea to personalize your responses using the person's name.
Also, this study discovered that customers are constantly sharing information about businesses between one another. Sixty-seven percent of people stated that they would be willing to share honest feedback in order to improve service. Business owners should take a special notice to this in order to meet their customers needs. Social media is up-and-coming medium that has great potential. Consumers are more likely to be honest with you and tell you what they want so make sure you are listening!
This study is especially important for businesses trying to increase interactions on their social media platforms. Interaction and participation is key and extremely valuable. This can only help your business! Remember to always stay on top of your social media. If you feel like you cannot be, hire someone to do it for you!
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