Friday, 3 August 2012

Thinking About Marketing Online? Read These Tips First!

By Mark Guthrie


Having a good website is important to your online business. It's not the only thing that you need though. You need to make sure people can find your site through good marketing. This is where internet marketing comes in. Not sure where to begin with it? Don't worry; this article has helpful internet marketing tips to get you started.

Make sure that you create a financial plan before you put the wheels in motion, in order to determine what you can and cannot do. Never spend more money than you have, as your goal should be to maximize the value of your site with minimal expenses. This is the optimal strategy for maximum profit.

Provide your customers with the opportunity to sell your products through an affiliate program. Offering this has the potential to turn one sale into many sales. Even if you just get a few customers to sign up, the revenue that you make from their work will help with your advertising and other costs.

One tip that may not seem that important is the fact that you should give users clear instructions on how to place an order. Some users end up not making purchases because they find the process to be too complicated. Also make sure to let them know to click the order button just once since doing that more than once can cause some issues with double orders.

Choosing Google to handle your ads is always the best bet, so try whatever you can to ensure you're using Google. You can use other ad services alongside Google, but remember that Google is the king and the rest of the services are just pretenders to the throne. Follow Google's guidelines for acceptance and remember that this is a make-or-break factor of your business.

An interesting internet marketing tip is to use the 'bill me later' option for payment on products. Some people may view this as risky, but for the most part, people do end up paying their bills. This is a great way to get business from people who are short on funds at the moment.

The details of your website are as important as the big picture. If your customers arrive at your website and cannot immediately identify what your website is about, they are likely to leave without reading any of your advertising materials. Make sure your website is clear and accessible to a wide audience to make a maximum impact.

Research your market and always be up to date with your competitors. Research what their prices are, where their visitors go, and if the site is designed for success. Look for things like quality code and content, internal/external linking, and keyword density in content and links. See how their pages are indexed and ranked. Does their site have quality titles, headers, site layout and design? Find out about the conversion process, site load time, dedicated host, what new services they develop and announce, etc.

As long as you have the idea, you're about halfway there. Now all you need is to use the information you've learned up top and put it to practice with a solid work ethic and a never-say-die attitude. If you can do those things and really stick with them, you can succeed at anything.




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