Wednesday 28 November 2012

29Prime: Yelp Is Now A Part of Apple's Maps App

By Jessica Stevenson


Yelp is arguably the most popular review-based website on the Internet. It offers thousands upon thousands of reviews on restaurants, hair salons, florists, and even colleges. Whatever you need, there is probably a Yelp review that can help you out with choosing a certain service. Every day, consumers turn to Yelp for feedback on services previously used by other customers.

Apple recently announced that they are unveiling their own Maps app and replacing it with the currently Google Maps App found on the iPhone. The new and improved app will let users check-in to businesses on Yelp. This means that whenever a consumer is at a specific business location, they can log into their Yelp account and "check-in". This allows others to know that they are at a certain business.

Oftentimes, people sync their Yelp account with their Twitter or Facebook accounts. This creates a larger online visible presence for businesses, which can be a fantastic marketing opportunity. When users sync social media accounts and are discussing a business, it is usually picked up by many search engines.

As a small business owner, you should constantly check your Yelp reviews. People often turn to review websites to vent certain frustrations they have with specific businesses. There is a great chance that there is at least one negative review written about your business online. Make sure you address the review immediately and in a respectful manner. This is important to address because a negative review online could possibly affect the view of a potential customer, thus causing you to lose business.

Since Yelp is now on Apple's Map App, this could be a great opportunity for small business owners. Address any negative review you see immediately. As the Internet and technology expands, so does the potential to market to a larger audience. Always keep a watchful eye on what is being written about your business online!




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