You might assume that the question of how to sell anything is wholly dependent on the product being sold and the customer to whom it is being pitched. That is actually not the case. The truth of the matter is that all goods and services can be marketed and sold the same way, as long as the person selling them is aware of what they are doing.
Crucial to all of this is the attention span of your customers. Consumers are strange beasts in that often times they will spend money on things they do not need or, in some cases, even particularly want while not purchasing goods which might genuinely improve their lives. The reason for that often is because the former good marketed itself effectively while the latter did not.
People's attention spans are smaller today than they were even ten years ago. Everything now loads distraction on top of distraction and customers are wary of companies looking to claim their capital. A good sales pitch is one, therefore, which attracts their attention immediately. Knowing how to do this is the first and most important part of any marketing philosophy.
All marketing campaigns and sales techniques must have some sort of 'bait' which brings the consumers attention to the product. This should not just be a shiny, meaningless bauble, but something which genuinely interests the customer and fulfils a purpose beyond pitching a product. Think about, say, a health food product and what bait would be most useful.
A free booklet of health advice and tips is a great little piece of bait which will get your potential customer thinking about your product the right way. It shows you are knowledgeable and trustworthy about the subject and subtly expresses the benefits of what you are selling. This shows the importance of delicacy in introducing your product with a free gift.
A sales pitch depends massively on tone. It does not matter whether you are calling the customer over the phone, talking face to face, communicating through a TV ad, an internet pop-up or a leaflet in the door. Tone is way more effective than information in terms of making a good impression.
This means you need to consider the questions of how you sound, even if they cannot hear your voice. Think not so hard about the relevance of the information you are telling the person to whom you are pitching. Think instead about how they will feel when they hear it. This is a key step on the way to learning how to sell anything.
Crucial to all of this is the attention span of your customers. Consumers are strange beasts in that often times they will spend money on things they do not need or, in some cases, even particularly want while not purchasing goods which might genuinely improve their lives. The reason for that often is because the former good marketed itself effectively while the latter did not.
People's attention spans are smaller today than they were even ten years ago. Everything now loads distraction on top of distraction and customers are wary of companies looking to claim their capital. A good sales pitch is one, therefore, which attracts their attention immediately. Knowing how to do this is the first and most important part of any marketing philosophy.
All marketing campaigns and sales techniques must have some sort of 'bait' which brings the consumers attention to the product. This should not just be a shiny, meaningless bauble, but something which genuinely interests the customer and fulfils a purpose beyond pitching a product. Think about, say, a health food product and what bait would be most useful.
A free booklet of health advice and tips is a great little piece of bait which will get your potential customer thinking about your product the right way. It shows you are knowledgeable and trustworthy about the subject and subtly expresses the benefits of what you are selling. This shows the importance of delicacy in introducing your product with a free gift.
A sales pitch depends massively on tone. It does not matter whether you are calling the customer over the phone, talking face to face, communicating through a TV ad, an internet pop-up or a leaflet in the door. Tone is way more effective than information in terms of making a good impression.
This means you need to consider the questions of how you sound, even if they cannot hear your voice. Think not so hard about the relevance of the information you are telling the person to whom you are pitching. Think instead about how they will feel when they hear it. This is a key step on the way to learning how to sell anything.
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