Saturday 31 March 2012

The Banker...Who's That Guy Again?

By Harold Spencer


As each day passes, bankers see shorter lines of faces showing up at their desk, while their own faces get longer and longer. The Internet has taken their clients and provided them with cheaper, easier and more convenient ways to get the money they need. As generations continue to march on, traditional lending companies are being forced to provide newer outlets to get younger people's business.

No longer does a consumer need to make the pilgrimage to the local bank to borrow money for one reason or another. Anybody, and we mean anybody can apply for loans online just as long as they have a computer with Internet access. Since most public libraries offer free use of Internet-connected PC's, nearly the entire world has Internet access.

So why is applying for a loan online all the rage nowadays? Well, first, privacy. Of course, we have to mention this first, because we know it matters a lot to you - privacy should be the least of your worries thanks to these websites' sophisticated encryption protocols. Server technology can now decode your personal data after it arrives on the loan company's machine. These machines, which are only accessible by security-clearance holding individuals, are top of the line, secure, and hack-proof. Your 'secrets' are safe with them.

Another great reason people are applying online for loans instead of visiting the banker is the immense amount of information available online. Every pop quiz question that might come to mind can be answered on the 'net with transparency and honesty, while your banker, on the other hand, might fumble for the right answer. Even if he's highly capable of providing answers, he can't get them all.

Thirdly: accountability. Lenders working online have the onus to provide prospective customers with a wealth of resources of information to close a sale. And if the information is of dubious quality, it's safe to say that word will spread like wildfire and their credibility will be ruined beyond repair. Researching for customer feedback is also easy, as all it takes is a few seconds to show you whether a lender's customers are satisfied or disgruntled with their service. Lenders online value accountability and this commitment to providing nonpareil customer service puts them several cuts above the average offline banker.

Options - this reason why submitting loan applications online is such a viable choice for consumers is probably the most essential of them all. Online lending companies have to be greatly competitive - which translates into huge savings for people who take the time to look around for the best deals. Every day a new challenger seems to be "putting up their dukes" in a financial sense, offering new features, new deals, etc., so in order not to be left behind by everybody else, online lenders have an obligation to ramp up their level of service from time to time.

Online lending has taken huge strides to improve their image, and customers are responding. Borrowing a significant amount of money from an online lender is a trend that keeps moving up with a bullet, so to say. The banker seems to be going the way of the dodo bird, and the reason is quite obvious - the Internet is so highly evolved that bankers cannot help but be flummoxed by the quality of the competition. After all, online banking is so safe, secure and facile that the conventional bank is hard-pressed to catch up.




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