Saturday, 31 March 2012

Expanding Your Enterprise Through Facebook Marketing

By Cliff Schubert


Facebook has gathered above 800 million users around the globe. These people mingle and interconnect with each other, transcending geographical locations and time zones. This reason alone is sufficient for every business to consider casting their lots on Facebook marketing. It pays to have a strong base of clients made through social networks. In the case of Starbucks, it has garnered more than 27 million followers and maybe still counting as of this writing since they made their Facebook page. They are not the only one who has written success stories but many other popular brands as well. Yours will be no different.

There are several success stories from various industries and different size of business. Undoubtedly Facebook is an easy medium to reduce costs and generate more revenue by warm leads.

The first thing that you should do is to create your Facebook page so that you can start your marketing efforts. Afterward, you can give them a list of your products and services. Make your page interesting and pleasing to the sight. Don't forget to upload photos, videos and other promotional links to your website. Your goal doesn't start and end with persuading the visitors or your prospects to like your page but for them to be convinced enough as well to recommend your page to their families and friends.

In addition, Facebook takes the initiative to suggest other users to like your page when it is liked by a certain user's friend. This feature help to further increase your fan base. Remember that everything happens fast in the online world. This is why you ought to keep your page alive all the time. Designate a team who will find ways to create a buzz to get a hold of your fans. Facebook offers another feature, Market Place, where your fans can check out the list of what you offer. For example, the Delta Airlines offer a revolutionary method that allows their followers to check reservation and flight status. The KLM Airlines on the other hand offers feature that enables the fans to choose whom they can sit with. There are more and more evolving ways that can give you a hand in reaching out your clients.

Here are some key benefits of having a fan page and a following over Facebook marketing:

When all is said and done, no one can detest the fact that Facebook marketing remains to be a revolutionary and effective solution to develop strong client base because of the media's millions of users all over the world. Reach out to your fans everyday through your page and see your profits to come regularly.




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