Sunday, 1 April 2012

The Most Powerful Sales Took of All Time Is Not A Webinar

By Charles Wallace


Webinars are so 1998. We are in the second decade of the 21st century, so why would we be using something from way back then? Isn't it likely there are better options after all this time? Hasn't the Net and your access to it evolved at least somewhat in the last dozen or even more years?

Back when the webinar was a new, cool, cutting edge solution we were listening to audio cassettes and the miracle of VHS tapes allowed us to watch flicks on our very own TV sets. When was the last time you purchased music on a cassette, and can you still basically purchase new video recordings on VHS?

Simultaneously, the benefits of connecting for business without leaving your desk haven't ever been more vital than they are today, just ask the association of conference calling services who provide services to small enterprise. You know what these vital advantages are or you wouldn't be interested in an internet answer to your business challenges and you would not be reading this.

Therefore why are webinars dead? It's simple truly, the price and availability of technology has plummeted in the decade, international calling is nearly free, and high speed Internet is available in each home and office.

Historically webinars were first and foremost manipulative. They required us to download and install some connectivity related software so that we could hear/see their material. While the download and installation process only takes one or two minutes if it's working as planned, does this sound right in today's internet environment?

And is it even necessary? Why should we should open up our PCs to possible intrusions when we ought be able to obtain access to the data being presented by simply going to a regular web site like we do each day?

The old age webinars needed us to register so we could get a completely unique password. That's really 1990's thinking. When we registered they'd our contact information so they could do what? If the password was truly unique we couldn't send it to a couple of our associates who might also find the topic valuable.

No, they wanted everyone to register so they'd have their non-public info. If you forwarded a novel password to an associate only to find out it was not unique in fact , you have found out that the webinar sponsors were liars. If they spread falsehoods about something like that, are they the type of folks you'd trust to do business with or not?

Naturally if you lost the password or couldn't successfully download and install the software you were screwed. No matter how important the topic could be, you'd be locked out.

While these old time webinars, when everything worked as planned, offered the advantages of connecting you to vital info in real time - there always used to be costs, even for the free ones. In truth it was the free webinars that cost the most. They cost you your privacy, putting you on the e-mail list of yet another seller.




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