The 3 foot rule. How to annoy people and embarrass yourself concurrently.
Nothing screams professionalism like inviting some random stranger in a grocery line to your home to observe a business venture show.
Welcome to the "3 foot rule". Where you are supposed to kick off a conversation with any stranger that ever gets within 3 feet of you, and wonderfully get them to enroll with you in your social marketing company.
It's one sponsoring "strategy" that's taught to new network marketers every day. But it's garbage. It does not work. You'll enroll no one.
Why does not the 3 foot rule work?
1. It sucks. It just sucks. Who would like to do that? Who wants to just randomly pitch strangers? Sure, there are those rare exceptions of folks that love that type of thing. There are a few of those magical folks out there that can speak to someone in the frozen food section and then have them showing up at their place for a meeting that night.
However it isn't you. So no matter what they try and teach you, it's awful, shoddy and (to put it politely) ineffective.
So here's the reality. As it sucks, you will not do it. Sure, you'll try it. Twice. If you are super ambitious, perhaps 1 or 2 days. Then you'll stop. As the 3 foot rule sucks.
2. Just in case sucking isn't reason enough, let's apply some logic. You're making an attempt to enroll someone, and enlightening them how grand your business is. But they're looking at you, doing something horrible. They do not want to do what you're doing, so they are naturally going to decide that your "opportunity" is just about as attractive as being a greeter at Wal-Mart.
3. You are enlightening them how rich they can be. Do they believe you're rich? Do not think they will not look in your cart... Frozen mac and cheese, a can of Fluffy's cat food and a 6 pack of beer. Not very convincing... And they suspect you're a liar.
I guess you could show up to buy groceries in a $2,000 suit and a Rolex and load your cart with lobster and Dom Perignon. Do not let them see you get into your 1993 mini van when you're done. And how are you going to explain that shack you live in?
Ok... So like I just said it does not work.
4. If you hadn't thought of this already: Do you want that bloke in your place tonight? Enough said.
5. There's no targeting. Even if you are great at doing it, the 3 foot rule ignores a primary basic of marketing, targeting. These folk are just random folk. Just because they listened to you doesn't make them a good potential partner. Particularly if you pitched them on your product, instead of the business. Then they actually have not been targeted because they do not know what you are trying to accomplish. Sure, they'd love to try your vitamins, but who says they would like a new career?
OK. Enough of that. The 3 foot rule is clearly not the cleverest plan.
Notice I mentioned it is not the "best" plan. Now, if you have nothing else to do, is it able to hurt? I guess not.
But this is how I sponsor without using the 3 foot rule !
Nothing screams professionalism like inviting some random stranger in a grocery line to your home to observe a business venture show.
Welcome to the "3 foot rule". Where you are supposed to kick off a conversation with any stranger that ever gets within 3 feet of you, and wonderfully get them to enroll with you in your social marketing company.
It's one sponsoring "strategy" that's taught to new network marketers every day. But it's garbage. It does not work. You'll enroll no one.
Why does not the 3 foot rule work?
1. It sucks. It just sucks. Who would like to do that? Who wants to just randomly pitch strangers? Sure, there are those rare exceptions of folks that love that type of thing. There are a few of those magical folks out there that can speak to someone in the frozen food section and then have them showing up at their place for a meeting that night.
However it isn't you. So no matter what they try and teach you, it's awful, shoddy and (to put it politely) ineffective.
So here's the reality. As it sucks, you will not do it. Sure, you'll try it. Twice. If you are super ambitious, perhaps 1 or 2 days. Then you'll stop. As the 3 foot rule sucks.
2. Just in case sucking isn't reason enough, let's apply some logic. You're making an attempt to enroll someone, and enlightening them how grand your business is. But they're looking at you, doing something horrible. They do not want to do what you're doing, so they are naturally going to decide that your "opportunity" is just about as attractive as being a greeter at Wal-Mart.
3. You are enlightening them how rich they can be. Do they believe you're rich? Do not think they will not look in your cart... Frozen mac and cheese, a can of Fluffy's cat food and a 6 pack of beer. Not very convincing... And they suspect you're a liar.
I guess you could show up to buy groceries in a $2,000 suit and a Rolex and load your cart with lobster and Dom Perignon. Do not let them see you get into your 1993 mini van when you're done. And how are you going to explain that shack you live in?
Ok... So like I just said it does not work.
4. If you hadn't thought of this already: Do you want that bloke in your place tonight? Enough said.
5. There's no targeting. Even if you are great at doing it, the 3 foot rule ignores a primary basic of marketing, targeting. These folk are just random folk. Just because they listened to you doesn't make them a good potential partner. Particularly if you pitched them on your product, instead of the business. Then they actually have not been targeted because they do not know what you are trying to accomplish. Sure, they'd love to try your vitamins, but who says they would like a new career?
OK. Enough of that. The 3 foot rule is clearly not the cleverest plan.
Notice I mentioned it is not the "best" plan. Now, if you have nothing else to do, is it able to hurt? I guess not.
But this is how I sponsor without using the 3 foot rule !
About the Author:
Karyn Weger is a top Internet Promotion Coach both on and offline. Her special style mixes conventional strategies with leading edge techniques, to generate many hungry network marketers to her business, without the 3 foot rule. She teaches this dynamic system to struggling network promoters who want to explode their M.L.M enterprises.
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