Tuesday, 31 July 2012

29 Prime: Marketers Use Reddit

By Jennifer Stanowitz


There are many people who have never heard of the website, Reddit. I suggest you become acquainted with it because it could become your best friend. It is a social news website that registered users often submit information to. There is a plethora of topics that people post about. Users receive responses from other users and this creates conversation. Many marketers have recently turned to Reddit as the latest way to market to an audience...and learn from the audience.

Business owners should be on the constant lookout for interesting ways to market one's business. According to Mashable.com, Reddit has thirty five million visitors per month. Subreddits key when using Reddit. Subreddits are subforums that are created by the user and usually cover any topic.

Several companies in the US have subreddits dedicated to them. People post about experiences they have had with businesses on subreddits. They will will write both good and bad things. Users on Reddit are extremely honest about whatever experience they have with a company. This is a great opportunity for marketers because it gives them a look at what consumers are saying. Since users can remain anonymous, they are likely to to be very honest with their answers.

There is another subreddit known as AskReddit. Users can ask any questions they would like. Business owners can use this by asking various questions to their users. These questions should not be directly about your brand, but about various areas that pertain to your brand. This is invaluable because it will help you understand what your consumers want.

Reddit is a powerful tool that many marketers should consider using. Since there are so many users, it offers business owners an inside look at what consumers are saying. Use it to your advantage! Do not antagonize anyone on Reddit, but ask questions. Figure out why or why not they are using your brand or product.




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