Because of the advent and advancement of technology, almost everyone is into social media. While they are evidently helpful, nobody can dissuade the fact that the "old school" small business marketing ideas remain effective. In fact, when used together, the online and offline marketing methods will complement each other and the results will be awesome. Below are seven effective traditional means that would keep revenues coming and best of all, budget-friendly.
Creative business card - business cards are quite useful especially if you are into networking. Try to put some creativity into it. This will make your card stand out from the rest. Think new and different. Why should the business cards always be rectangle and look formal?
Reward scheme -this can take in many forms. One of which is giving out coupons. This will reach out to both old and new clients. It can be a way to thank your patrons and persuade them to refer you to their families and friends. You may give them more coupons the more referrals they would present you.
Working on customer service -others may argue that it cannot be counted in the group of small business marketing ideas. However, you ought to remember that people love to talk about their experiences, good or bad. Your reputation may be improved or tainted depending on what your customers will tell the others. You surely wouldn't want negative feedbacks. You may not satisfy everyone but having sound work ethics and stellar customer service will pay you off in time.
Flyers and postcards - these may sound traditional but their effectiveness certainly transcends time. You can put postcards in the windshields of parked vehicles and your flyers in the community boards. However, there is always a possibility that it will be just thrown away by the people. So make sure that it catches attention of every one and the content is precise and complete.
Partnering with community organizations -sponsoring an event will eat up your marketing funds in no time. Two is better than one. You should tie up with other organizations in conducting activities where you can promote your products and services. The cost will be divided into two and you are more likely to achieve the same results.
Participating in trade shows -trade shows are not at all obsolete. It will allow you to get up close and maybe even personal with your market. Careful planning and hiring key people who would make that plan happen is what is needed
Volunteering to be a speaker in relevant events -you may also volunteer to be a speaker in events that are relevant to the nature of your business. For instance, if you are into selling eyewear, you may offer to speak in seminars about proper eye hygiene
These offline small business marketing ideas, will certainly boost your sales up, if performed properly
Creative business card - business cards are quite useful especially if you are into networking. Try to put some creativity into it. This will make your card stand out from the rest. Think new and different. Why should the business cards always be rectangle and look formal?
Reward scheme -this can take in many forms. One of which is giving out coupons. This will reach out to both old and new clients. It can be a way to thank your patrons and persuade them to refer you to their families and friends. You may give them more coupons the more referrals they would present you.
Working on customer service -others may argue that it cannot be counted in the group of small business marketing ideas. However, you ought to remember that people love to talk about their experiences, good or bad. Your reputation may be improved or tainted depending on what your customers will tell the others. You surely wouldn't want negative feedbacks. You may not satisfy everyone but having sound work ethics and stellar customer service will pay you off in time.
Flyers and postcards - these may sound traditional but their effectiveness certainly transcends time. You can put postcards in the windshields of parked vehicles and your flyers in the community boards. However, there is always a possibility that it will be just thrown away by the people. So make sure that it catches attention of every one and the content is precise and complete.
Partnering with community organizations -sponsoring an event will eat up your marketing funds in no time. Two is better than one. You should tie up with other organizations in conducting activities where you can promote your products and services. The cost will be divided into two and you are more likely to achieve the same results.
Participating in trade shows -trade shows are not at all obsolete. It will allow you to get up close and maybe even personal with your market. Careful planning and hiring key people who would make that plan happen is what is needed
Volunteering to be a speaker in relevant events -you may also volunteer to be a speaker in events that are relevant to the nature of your business. For instance, if you are into selling eyewear, you may offer to speak in seminars about proper eye hygiene
These offline small business marketing ideas, will certainly boost your sales up, if performed properly
About the Author:
Article by Cliff Schubert of QuantumMarketer, who is a specialist in online marketing. For more information on small business marketing article and search engine optimization firms, visit his site today.
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