Thursday, 29 March 2012

Choosing an Ice Cream Franchise

By Suzie Snezner


Ice Cream shops are a fantastic opportunity for motivated owners, looking for a new opportunity without having too many qualifications. You don't need a PHD to run an ice cream shop - but don't expect this to be an easy ride. Ice Cream shops are abundant, but always seem to be in demand. People will prefer to get their ice cream closer to a cinema, a restaurant or a bowling alley - rather than travelling especially to a specific location. Therefore, competition in this market is not that much of an issue. There always seem to more customers interested!

Most franchises in Australia offer extraordinary support, so if the idea of going into business alone scares you, then a franchise can give you the mental support you need.

Some of the Ice Cream franchise opportunities available are listed below:

Cold Rock Ice Creamery. Starting in 1996 in QLD, the company currently has grown to over 90 stores Australia wide. Their signature "Choose it - Mix it - Smash it - Love it" has quite a following, and people of all ages queue up for a bit of creativity & well as sum yummy ice cream! You can expect to spend $180,000 to $220,000 on a new shop - depending on the location.

Cold Rock Ice Creamery: Cold Rock was set up in 1996. The chain has 90 stores Australia wide. One of their famous products is their "Choose it - Mix it - Smash it - Love it" option,where you can mix up just about any combination of flavours & treats Set up costs are between $180,000 to $220,000.

Mvenpick: considered the top shelf of quality ice creams. Movenpick offers gourmet coffees with ice cream as well as normal cones & cups. The set is rather "posh" but the prices are rather reasonable. You can find their outlets place like Portside Wharf in QLD, Bondi Beach, and upmarket shopping centres. Set up costs are between $250,000 and $500,000, depending on your shop lease arrangements.

New Zealand Natural: New Zealand Natural is dedicated to growing their existing number of franchises. The company seeks motivated franchisees. So if you're self-motivated and keen to help grow the brand, then this ice cream business franchise may be the right match.

Ben & Jerry's: The world famous and instantly recognisable Ben & Jerry's concept was started in 1978, when Jerry Greenfield & Ben Cohen started their "scoop shop" in an old petrol station in the state of Vermont. Today, after being sold in 2000 to Unilever, the franchise has hundreds of locations around the world. Setup Costs are between $300,000 and $450,000.

So how do you actually buy into one of these exciting options? 1st you have to choose one, and then you simply contact the head office with an expression of interest. The selection of the actual franchise; The selection of the store site and its design; The construction of the store; The supply of the equipment; All the training manuals, the initial training of yourself and staff and any store promotions at the "Grand Opening."

An ice cream franchise is a fantastic system for those just starting out in the business world. If you hate the idea of guessing whether something will work or not, then a franchise is probably a good option. Processes are clearly explained. You simply follow the guidelines and apply the instructions, and in doing so you should turn a tidy profit.

The fact is that Franchises do work. They have been proven over time and have been set up to remove avoid many common mistakes that newbies to the business world make.

If you want an exciting business opportunity with recognised brand, then one of these ice cream franchises is the way to go! Getting started is easy with ongoing support and training.




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