Thursday, 1 March 2012

What Is a Lead Capture Page and Autoresponder?

By Wendy Boon


If you are fairly new to Web Marketing or are a Network Marketeer in todays modern world, and you want to expand into the online world, then you may not know what IS a Lead Capture Page and Autoresponder and what are the benefits in using them?

Online network marketing tools are essential. When I first commenced selling online, I found it confusing as to when and how to use them. Below is a very simple explanation.



A Lead Capture Page (also known as a Squeeze Page) is -

- A webpage that "captures" a person's details such as their name, email address and phone number, which is also referred to as a Landing Page or squeeze page.
- That person then turns into a lead or contact stored inside this system.
- An Automatic System that sends pre written mails to a few clients or tons of clients called an Auto-responder.
- This becomes a simple Communication Tool using email.
- The system stores all info about your contacts/leads in one place, utilizing the Contact Manager.

What's a Communication (E-mail) Tool?

An e-mail tool permits you to write, edit and send a customized email to many folks, eg to your team members, people, or prospects. The e-mail is written once, stored and sent out simply with the click of a button. That e-mail can be sent out to a few clients or in big quantities to masses of people, all at once.

What are the Advantages of a Communication (E-mail) Tool, known as an Auto responder, for Your Online Network Marketing?

- An auto-responder has the ability to communicate with numerous people, all at once.
- You can write and edit any e-mail for sending out to people, all from one place.
- Personalize each email by inserting first name, last name, sponsor's name, website links and more.
- Write a welcome letter or newsletter to your people, or prospects, or provide training to your team.
- Stores all e-mails in the system to use continuously.
- Store thousands of e-mails all in one place.
- Set up your own e-mail campaign.
- Send out a broadcast message to all your customers, prospects with one email.
- Saves you time.
- Simple to use.

What's a Lead Capture or Landing Page?

A lead capture page is a page on the internet, which can supply a little info about your service, service or business, in the form of text, audio or video, as a teaser for what a customer/prospect can expect to determine if they provide their details in the "Opt in" box. The optin box allows a visitor to your internet site to choose to "opt in" to subscribe for more info about your service, service or network marketing business. The box collects the person's name, e-mail and telephone number and files it in the Contact Manager.

Advantages of a Lead Capture or Landing Page are?

- The lead capture page generates leads into your system when used on a website/blog to gather the prospects information for a subscription, newsletter or training. The system will immediately e-mail your prospect at set times as described below using an autoresponder.
- The lead capture page enables you to build a list, or database, which is vital when doing online network marketing. It is maintained that "the money is in the list" and this is used to expand your list.
- The lead capture page puts network marketing lead generation for your business on auto pilot.
- The lead capture page goes to work for you 24/7 for months and years ahead, continually providing fresh leads to pump your online network marketing business, service.
- These pages allow you to attend to other things including your offline prospecting.

What is an Auto responder?

An autoresponder is a software that lets you send mails to people automatically. This doesn't mean that it writes the e-mails for you and it doesn't involve spam or sending uninvited email. What it suggests is that you set up a sequence of pre-written emails that are sent out to prospects in your Contact Manager frequently.

Benefits of an Autoresponder are?

- You can use an auto responder to send e-mails out to your prospect list, at any pre-set time, even when you are not at your personal computer.
- You need to use an autoresponder to draft any quantity of mails ready to send out to your prospects or team on any pre-set days.
- Your prospects will be added to the Contact Manager mechanically through the Lead Capture Page. If a prospect chooses to unsubscribe, through the autoresponder, from your contact list, that's looked after without you being forced to do anything at all.
- You need to use an autoresponder to send these messages out to people with their permission, educating them about your business, product or service.
- An autoresponder helps you to build up trust and relationships with people about your network marketing. Business, product or service or service.
- It helps them to start to know you and your business.
- An auto responder puts your business into auto-pilot, as it is working your business 24/7.
- This permits you to concentrate on other tasks, and is beneficial while you are say, on vacation.
- An autoresponder can keep you in contact with your team, such as for network marketing training purposes and company info. The power to create numerous email campaigns as needed for any sort of business.

What's the Contact Manager?

A Contact Manager is software that permits a user to store, organize, and search telephone numbers, emails, dates, notes, lists, and more. One can store information about buyers and prospects, schedule meetings and calls, write notes and organize emails. It is similar to a great filing system for all your prospects and team.

Advantages of a Contact Manager are ?

- Network marketing lead generation is achieved by continually bringing in fresh leads to the Contact Manager.
- A safe and sound place to store all your leads, both online and offline in one system, as a database.
- A system that allows you to simply follow up with your leads.
- The facility to sort your contacts/leads into classes and/or groups for emailing those particular groups when necessary.
- The ability to track your leads to follow how frequently they visit your website and which campaign they came from.
- Easily search your database for a particular contact/group.
- The ability to import data lists from other programmes into this system.
- A calendar to arrange your conferences, phone calls and events.

The e-mail promoting software that I use as it is simple and trusty is AWeber.

There are plenty of of the above features and more with this software.

They offer very reasonable rates with the first month costing just $1, then $19 per month.








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