Wednesday, 25 April 2012

Designing A Commercially Viable Site

By Jeffrey Rush


It is crucial to plan and research to gather design ideas for any new website. Gather ideas for the structure and content of the site.

Find websites that are successful in the same market. Make a note of design elements, features and ideas that would work for you.

Simple designs that steer clear of unnecessary clutter, work extremely well. An overload of ideas, images and graphics can lead to a cluttered design which is unappealing to site traffic. Visitors will not be keen to return to a website that takes ages to load.

Remain focussed on the fundamental purpose of the website you are planning. Concentrate on the target audience you are aiming the site at and put your personal taste to one side. Make sure that all of your text and images are relevant and straight to the point to retain the audience interest. Delays, through waiting for images and graphics to loadand lenghty text that is impossible to extract information from, is tedious for website guests. Despite the fact that the majority of individuals have fast internet connection, loading times remain an important factor. Make sure images are appropriately sized and keep all file sizes to a minimum. Avoid using rapidly changing images as they can look dated and most users feel that thety are irritating.

A simple design and layout will provide the best results every time. Visual appeal and usability are of equal importance. Well thought out structure for excellent site navigation is essential.

Fonts will need to be standard. Stick to one or two for a uniform, professional appearance and avoid any temptation to create a unique look by using intricate fonts. The same fonts are used on lots of sites because they work well. Unusual fonts can be hard for some Internet users to understand. Font size should be kept to a standard size.

There is a wealth of knowledge available online to help beginners through great tutorials and helpful advice. Along with some extremely useful graphics tips. You can also gain a better knowledge of the available templates, in addition to the basics of HTML, CSS and JAVA.

Search engine optimisation is key to a high search engine position so a successful site will need to be search engine friendly. This aspect of the sites construction needs to be prioritised by you or your chosen web designer from the beginning.




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