In years past, Sunday was truly a day of rest and all of the shops were closed. Bank holidays were a bonus day off where we might all pray for sun (inevitably we might get rain) and hope to enjoy dear free time with acquaintances and family. Today for those of us lucky enough to be self-employed or working outside of the retail industry we will be able to still take full advantage of these "days off" how we choose.
Nevertheless for those in the retail sector these "holidays" are the perfect time to lure the remainder of us off the beach, from in front of the television and out of our gardens to spend our hard earned money on the wares they have on offer. How do they "tempt us" By way of massive savings and rebates for a limited time only.
One of the first examples of this is what has become known as "Black Friday" in the U. S.. Thanks Giving is a major holiday for all American citizens, and initially companies would give their staff members the following day off work to recover from whatever "revelling" they'd partaken in. Now having clicked on to the undeniable fact that most Americans are not at work, outlets have taken to opening their doors as early as 4am offering promotional sales so as to "kick start" the Xmas shopping season.
The United Kingdom's best example of this has traditionally been referred to as "The January Sales". Having spent a fortune on presents and entertaining the family over the Xmas period, we are persuaded to part with more cash by way of huge discounts in every retail store from the 1st working day of the New Year. Why it is still referred to as the "January Sales" is now a question indeed, as well before Santa has left the North Pole, we are being bombarded with advertisements from retailers stating "SALE STARTS BOXING DAY".
With the way of world and the economic climate such at it is today, we do not spend these holidays in the conventional way they were intended. We work conscientiously to earn our cash and when it comes to spending it we love a deal, so outlets will continue to attract us thru their doors with guarantees of large savings, irrespective of it being Easter, Mayday or Yuletide and no doubt we may continue to be very happy to oblige!
This approach of offering special holiday discounts has now migrated to the online world. Many companies (not just retailers) offer special discounts for key holiday periods. This can be a great sales tactic for small businesses to offer online deals to boost sales, especially where they have a pay monthly website service allowing them to add and remove offers from their website as part their fixed monthly fee.
Nevertheless for those in the retail sector these "holidays" are the perfect time to lure the remainder of us off the beach, from in front of the television and out of our gardens to spend our hard earned money on the wares they have on offer. How do they "tempt us" By way of massive savings and rebates for a limited time only.
One of the first examples of this is what has become known as "Black Friday" in the U. S.. Thanks Giving is a major holiday for all American citizens, and initially companies would give their staff members the following day off work to recover from whatever "revelling" they'd partaken in. Now having clicked on to the undeniable fact that most Americans are not at work, outlets have taken to opening their doors as early as 4am offering promotional sales so as to "kick start" the Xmas shopping season.
The United Kingdom's best example of this has traditionally been referred to as "The January Sales". Having spent a fortune on presents and entertaining the family over the Xmas period, we are persuaded to part with more cash by way of huge discounts in every retail store from the 1st working day of the New Year. Why it is still referred to as the "January Sales" is now a question indeed, as well before Santa has left the North Pole, we are being bombarded with advertisements from retailers stating "SALE STARTS BOXING DAY".
With the way of world and the economic climate such at it is today, we do not spend these holidays in the conventional way they were intended. We work conscientiously to earn our cash and when it comes to spending it we love a deal, so outlets will continue to attract us thru their doors with guarantees of large savings, irrespective of it being Easter, Mayday or Yuletide and no doubt we may continue to be very happy to oblige!
This approach of offering special holiday discounts has now migrated to the online world. Many companies (not just retailers) offer special discounts for key holiday periods. This can be a great sales tactic for small businesses to offer online deals to boost sales, especially where they have a pay monthly website service allowing them to add and remove offers from their website as part their fixed monthly fee.
About the Author:
Simon Wilkinson is the founder of Digital Ark, Web Design Colchester providing website design, website hosting, small business SEO and local mobile search services. This embodies the preferred pay each month website service.
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