France is a beautiful place. The history, the wine, the food, the history and the fashion draw thousands of people each year. Viva La France! People visit for all of these things, not the extensive culture of mobile and local marketing.
Having just been there for 3 weeks I have to say that it has its magic. So much so that on my way round the country with my we were just encircled by holiday makers from across the entire world who all seemed to be there for the similar reasons to us and good on them.
After around the 3rd day though I started to notice something that stunned me. Everywhere from the tourist office, to the castles, to the vineyards, to the train station, to the museums and mountains there were QR Codes. Not just ham fisted pictures slapped up ad hoc, but a consistent splattering of them with great calls to action and captivating pictures framing them.
Not only were they everywhere but also quite a few seemed to be multi lingual and targeted at travellers from different parts of the Earth.
A couple of things grabbed me.
The very first thing was how much more integrated mobile marketing was in the fabric of communications in France.
The second thing, was that the driving force behind this mobile marketing revolution was the state at a regional level. They are people that had made this occur, not the private sector.
This meant the elevated rates of adoption were led effectively by an assumption that this technology was socially beneficial, a quiet statement that felt like a cultural revolution.
I talk French well and didn't have a working telephone with me so I did not play the great French mobile marketing game this time. Returning home though I did think about what I had seen and what it may me for my Devon based clients.
One of things I am going to be drawing our local Chamber of Commerce's attention to is that for companies to grow in confidence there must be broader adoption of these technologies by the public sector.
The second thing, something that I'll be sharing with my current and future clients operating in the tourism sector, is that foreign visitors could well be much for relaxed and smooth with mobile marketing technology than locals.
Having just been there for 3 weeks I have to say that it has its magic. So much so that on my way round the country with my we were just encircled by holiday makers from across the entire world who all seemed to be there for the similar reasons to us and good on them.
After around the 3rd day though I started to notice something that stunned me. Everywhere from the tourist office, to the castles, to the vineyards, to the train station, to the museums and mountains there were QR Codes. Not just ham fisted pictures slapped up ad hoc, but a consistent splattering of them with great calls to action and captivating pictures framing them.
Not only were they everywhere but also quite a few seemed to be multi lingual and targeted at travellers from different parts of the Earth.
A couple of things grabbed me.
The very first thing was how much more integrated mobile marketing was in the fabric of communications in France.
The second thing, was that the driving force behind this mobile marketing revolution was the state at a regional level. They are people that had made this occur, not the private sector.
This meant the elevated rates of adoption were led effectively by an assumption that this technology was socially beneficial, a quiet statement that felt like a cultural revolution.
I talk French well and didn't have a working telephone with me so I did not play the great French mobile marketing game this time. Returning home though I did think about what I had seen and what it may me for my Devon based clients.
One of things I am going to be drawing our local Chamber of Commerce's attention to is that for companies to grow in confidence there must be broader adoption of these technologies by the public sector.
The second thing, something that I'll be sharing with my current and future clients operating in the tourism sector, is that foreign visitors could well be much for relaxed and smooth with mobile marketing technology than locals.
About the Author:
By Stephane Kolinsky Plymouth marketing agency owner and mobile web site developer in Plymouth, Devon.
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