The Internet is always changing and constantly evolving. Since the 1990's, social networking has exploded all over the Internet. AOL first introduced instant message and website creation. As with anything, there are upsides and downsides to using social networks. Now, more than ever, business owners across the nation are turning to social networks to enhance their marketing techniques.
As stated previously, there are definitely positives to using social media websites. For one, they are usually always free. This is a great thing for business owners who are trying to cut back on costs when it comes to marketing. Social media sites usually require only one person to run them, which is also a huge bonus. Instead of employing a large amount of people to work on social media websites, business owners rely on one person and it cuts cost immensely.
Social networking may be a wonderful opportunity but it also has a negative side. Obviously, it is a huge distraction to employees. It can also be greatly misused and possibly tarnish the reputation of your business. If an employee posts negatively about your business on a social networking site, potential clients may see it and stray away.
Some business owners have made the decision to block social media sites from their networks to prevent such occurrences. Some companies, such as IBM, have incorporated a social networking 'code of conduct' within their respective contracts. Business owners need to be able to adapt with technological changes as they come. Social networking is here to stay!
Small business owners now have the chance to increase their audience base through the use of social networking websites. These websites often take businesses to a much higher level of marketing. They can also bring in more money for the business. It is imperative that business owners are are attentive to their websites at all times. Always interact with your followers, engage them in conversation, and make sure they share your pages with their friends and family.
As stated previously, there are definitely positives to using social media websites. For one, they are usually always free. This is a great thing for business owners who are trying to cut back on costs when it comes to marketing. Social media sites usually require only one person to run them, which is also a huge bonus. Instead of employing a large amount of people to work on social media websites, business owners rely on one person and it cuts cost immensely.
Social networking may be a wonderful opportunity but it also has a negative side. Obviously, it is a huge distraction to employees. It can also be greatly misused and possibly tarnish the reputation of your business. If an employee posts negatively about your business on a social networking site, potential clients may see it and stray away.
Some business owners have made the decision to block social media sites from their networks to prevent such occurrences. Some companies, such as IBM, have incorporated a social networking 'code of conduct' within their respective contracts. Business owners need to be able to adapt with technological changes as they come. Social networking is here to stay!
Small business owners now have the chance to increase their audience base through the use of social networking websites. These websites often take businesses to a much higher level of marketing. They can also bring in more money for the business. It is imperative that business owners are are attentive to their websites at all times. Always interact with your followers, engage them in conversation, and make sure they share your pages with their friends and family.
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