Latterly, I addressed what I call "The Tender Art of Niching." It's a funny subject, because it's at once intensely fundamental to having a prosperous company, and it's something that just about everyone struggles with. Everyone.
There's a lot to be said for having a spot, or, in simple terms, "knowing who you are desiring to reach."
It's smart. It makes everything very easier, including making offers, writing selling copy, finding clients, and receiving referrals.
Just because something is smart nevertheless , does not imply we do it. For 30 years U.S. Presidents have been committing to getting us off our oil reliance, being "energy independent." It's still not occuring.
Forget smartness. Let's look instead at the missing pieces - modesty and sensitivity.
Can You Truly Help Absolutely anybody?
I should just be straight up with you: you can't help everybody. And do not feel tempted to secretly find some sheep DNA and start cloning sheepish versions of yourself to do exactly what you are doing. Not only is cloning a moral swamp, you still would not be well placed to help everybody.
While it may be clear that you can not help all people, you also can't help just any individual who shows up in front of you. For some, you will remind them of an ex-lover and they are too triggered to be aided by you. For others, they speak a language you don't speak and so you can't get far. Whatever the reason, for some, whatever it is you do just will not work.
Humbling, eh? You'll have the largest, best, most excellent whatever-it-is, and yet you, like we all do, must face our limits.
It's a great thing, though. Because now you are faced up to with the choice: who are you here to help? And who aren't you here to help? Not that you would turn them away from your door, with no home and starving, but that you aren't actively seeking those people.
Don't collapse into feeling meaningless. That isn't humility.
The mildness required here is the trust that everybody and everything is in the control of the Divine. That you're not the sole security-net for the universe. You're being employed by the Divine Safety-net, but only one section of it. Who are the people you can have trust in to let go, knowing they can land in another part of the net?
Enormous breath. Nice. OK, with this settling in your heart, you can face up to the tenderness.Whoa!
Feeling Kinda Visible?
In the last ten years, over and over again, I have seen the process of choosing who you are here to help is an incredibly tender process. Folks feel naked and vulnerable in selecting, which brings rise to an incredible sensitiveness.
Ignore the sensitiveness to your detriment. The sensitivity is the natural feeling of shifting away from being reactive: "I'll work with whoever asks me to aid them. This position is a safer position to take. You don't risk refusal. You don't risk anything except starving because so few folks tell you they are interested.
When you do permit the sensitiveness, it merits compassion. But what is compassion? Compassion is the heart knowing there's already room for all of who you are, both the human defect and the Divine perfection. Compassion is the space to breathe your being needs to turn up in this world and do your part.
Be compassionate with yourself. Don't push too hard. Yet know that being compassionate doesn't mean backing away from the sensitivity. It implies standing in the sensitivity of choosing your customers long enough to notice that there is also a superb and grounded feeling of power that comes with it.
The shift from reactive, "I'll work with you if you ask," to pro-active, "I'm here to help these folks confronting thisproblem," is an extraordinary, keen, caring, powerful stance to take. People will spot this. In actual fact they will be more certain you're the one who really understands their particular need.
Humility + Tenderness = Niche Finding
With an enormous dose of humble focus and the rooted power of tenderness, you are ready to plant your flag, swap from being reactive to pro-active, and select who you are here to help.
That decision, once made, will bring you those fantastic things you are yearning for: ease in making offers, finding your customers, doing marketing, and receiving referrals, among other stuff.
And wouldn't that that feel great?
There's a lot to be said for having a spot, or, in simple terms, "knowing who you are desiring to reach."
It's smart. It makes everything very easier, including making offers, writing selling copy, finding clients, and receiving referrals.
Just because something is smart nevertheless , does not imply we do it. For 30 years U.S. Presidents have been committing to getting us off our oil reliance, being "energy independent." It's still not occuring.
Forget smartness. Let's look instead at the missing pieces - modesty and sensitivity.
Can You Truly Help Absolutely anybody?
I should just be straight up with you: you can't help everybody. And do not feel tempted to secretly find some sheep DNA and start cloning sheepish versions of yourself to do exactly what you are doing. Not only is cloning a moral swamp, you still would not be well placed to help everybody.
While it may be clear that you can not help all people, you also can't help just any individual who shows up in front of you. For some, you will remind them of an ex-lover and they are too triggered to be aided by you. For others, they speak a language you don't speak and so you can't get far. Whatever the reason, for some, whatever it is you do just will not work.
Humbling, eh? You'll have the largest, best, most excellent whatever-it-is, and yet you, like we all do, must face our limits.
It's a great thing, though. Because now you are faced up to with the choice: who are you here to help? And who aren't you here to help? Not that you would turn them away from your door, with no home and starving, but that you aren't actively seeking those people.
Don't collapse into feeling meaningless. That isn't humility.
The mildness required here is the trust that everybody and everything is in the control of the Divine. That you're not the sole security-net for the universe. You're being employed by the Divine Safety-net, but only one section of it. Who are the people you can have trust in to let go, knowing they can land in another part of the net?
Enormous breath. Nice. OK, with this settling in your heart, you can face up to the tenderness.Whoa!
Feeling Kinda Visible?
In the last ten years, over and over again, I have seen the process of choosing who you are here to help is an incredibly tender process. Folks feel naked and vulnerable in selecting, which brings rise to an incredible sensitiveness.
Ignore the sensitiveness to your detriment. The sensitivity is the natural feeling of shifting away from being reactive: "I'll work with whoever asks me to aid them. This position is a safer position to take. You don't risk refusal. You don't risk anything except starving because so few folks tell you they are interested.
When you do permit the sensitiveness, it merits compassion. But what is compassion? Compassion is the heart knowing there's already room for all of who you are, both the human defect and the Divine perfection. Compassion is the space to breathe your being needs to turn up in this world and do your part.
Be compassionate with yourself. Don't push too hard. Yet know that being compassionate doesn't mean backing away from the sensitivity. It implies standing in the sensitivity of choosing your customers long enough to notice that there is also a superb and grounded feeling of power that comes with it.
The shift from reactive, "I'll work with you if you ask," to pro-active, "I'm here to help these folks confronting thisproblem," is an extraordinary, keen, caring, powerful stance to take. People will spot this. In actual fact they will be more certain you're the one who really understands their particular need.
Humility + Tenderness = Niche Finding
With an enormous dose of humble focus and the rooted power of tenderness, you are ready to plant your flag, swap from being reactive to pro-active, and select who you are here to help.
That decision, once made, will bring you those fantastic things you are yearning for: ease in making offers, finding your customers, doing marketing, and receiving referrals, among other stuff.
And wouldn't that that feel great?
About the Author:
Mark Silver is a spiritual business teacher who works alongside microbusiness and spiritual business owners to help them build powerful corporations without jeopardizing their spirituality or heart. Join his valuable and widely read newsletter on spiritual marketing
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