Small business internet marketing is not about building a site and "they will come". They may only come after you get into the habit of working on your internet site regularly.
First your website must feature keyphrases, but if you sell shoes, you have got to understand that if somebody puts the word shoes into a browser, millions of results will come up. Here is where long tail keywords come in, which are fundamentally phrases that someone will put into a browser, for instance "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long tail keywords are very important in getting found on the internet and Google provides a keyword tool you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a list of phrases built around that phrase and also tell you how frequently a particular phrase is used on a once a month basis. It is a good free tool to start out with, but there are other, better keyword finders that may be used, but you have to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is down to you to decide which long-tail keyphrase phrases to use. It's best to go for somewhere in mid range of search phrases, say 3,000 to six thousand / month, any amount of searches greater than which will have too much competition. Your target is to get on page one of Google's search results which is not very easy, notwithstanding what plenty of marketing "gurus" tell you.
Google likes websites that are continually updated and contain relevant content. So get into the practice of writing at least a 5 hundred word article every few days, which is keyword-rich. Use your keywords inside the first few words of your initial part and again in the closing paragraph. Dependent on the length of the document, use the phrase two times more. If you're employing advertising through Google Adwords, this can also help Google to serve tighter targeted advertising to your website.
Then there are backlinks. These are the curse of any website owner. There's no fast method to get around building good relevant back-links. Do not ever consider buying back links from a link farm, Google knows all about them and will ignore them and may even penalise you for them. There are no Wordpress plug-ins for building backlinks, only ones that get you backlinks through "do follow" blogs.
Article marketing is a good way to get backlinks as most article directory websites permit you to have at least one link out to your internet site, so again, you'll have to be ready to submit helpful and important articles, either straight to an article marketing site, or to many through a "hub" that may distribute your articles to many sites for you. This does not cost a great deal and could be a time-saving way of doing it.
Small internet business marketing involves plenty of other methodologies we won't cover here but the above points are the most important and cheapest for getting started.
First your website must feature keyphrases, but if you sell shoes, you have got to understand that if somebody puts the word shoes into a browser, millions of results will come up. Here is where long tail keywords come in, which are fundamentally phrases that someone will put into a browser, for instance "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long tail keywords are very important in getting found on the internet and Google provides a keyword tool you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a list of phrases built around that phrase and also tell you how frequently a particular phrase is used on a once a month basis. It is a good free tool to start out with, but there are other, better keyword finders that may be used, but you have to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is down to you to decide which long-tail keyphrase phrases to use. It's best to go for somewhere in mid range of search phrases, say 3,000 to six thousand / month, any amount of searches greater than which will have too much competition. Your target is to get on page one of Google's search results which is not very easy, notwithstanding what plenty of marketing "gurus" tell you.
Google likes websites that are continually updated and contain relevant content. So get into the practice of writing at least a 5 hundred word article every few days, which is keyword-rich. Use your keywords inside the first few words of your initial part and again in the closing paragraph. Dependent on the length of the document, use the phrase two times more. If you're employing advertising through Google Adwords, this can also help Google to serve tighter targeted advertising to your website.
Then there are backlinks. These are the curse of any website owner. There's no fast method to get around building good relevant back-links. Do not ever consider buying back links from a link farm, Google knows all about them and will ignore them and may even penalise you for them. There are no Wordpress plug-ins for building backlinks, only ones that get you backlinks through "do follow" blogs.
Article marketing is a good way to get backlinks as most article directory websites permit you to have at least one link out to your internet site, so again, you'll have to be ready to submit helpful and important articles, either straight to an article marketing site, or to many through a "hub" that may distribute your articles to many sites for you. This does not cost a great deal and could be a time-saving way of doing it.
Small internet business marketing involves plenty of other methodologies we won't cover here but the above points are the most important and cheapest for getting started.
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Small business internet marketing is the key if you want to grow your network marketing business.
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