Sunday, 29 January 2012

10 Top Pointers That May Help You Get Your Head Around Marketing on the Mobile Web

By Stephane Kolinsky


We all carry our old way of looking at things with us as we assess new technologies. If you're inquisitive about mobile marketing but need a little advice to help you understand it then this is for you!

Here are ten thoughts from a mobile website developer in Plymouth, Devon which will help you to get your head around mobile websites and mobile marketing.

1. When you design your mobile website fortify your branding but optimize the mobile experience to extend engagement

2. Link out to social media properties from your mobile web property

3. Employing a mouse and keyboard is not the same as using a smartphone touch-sensitive screen interface. Always keep this under consideration

4. Design your mobile website with mobile landing pages at the front of your mind. Ensure you give visitors the right welcome irrespective of which page they arrive on

5. People engage with websites and mobile internet sites in different ways. Have fun with it. Mobile users are impatient but curious. Give them something that grabs theirs interest but make it quick and easy to consume

6. Smart telephones are still phones. Searches on mobiles are more likely for things that people need straight away. Always give your mobile website users a sound reason and warm invite to press the Click-To-Call button!

7. The mobile web experience is far more fun! Blend your talents, your product, your story, games, quizzes, videos, polls, m-commerce and high quality content to make your business ' mobile web-presence stand out

8. M-commerce is here! If you have or are starting business that utilises the online sale of products then get into m-commerce.

9. If you get into m-commerce do not simply copy your existing ebusiness set-up. Integrate your m-commerce with mobile landing pages and offline marketing

10. Mobile marketing, offline marketing, online marketing and local marketing work fine together when you maximise their individual strengths. they work better when they converge and fortify each other to achieve straightforward goals

More lists, tips and revelations into online, mobile and local marketing available on our website.




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