Saturday, 28 January 2012

8 Amazing Mobile Landing Page Concepts In Detail (Part 1 of 4)

By Stephane Kolinsky


I run a mobile marketing company in Plymouth, Devon and I have something inspirational to share with you.

This is the first article in a series of 4 that look in-depth at some neat ideas for mobile landing pages.

I hope that by sharing these ideas with you I will be able to free you from any fixed way of thinking you might have and inspire you to be more creative in the way you consider mobile lander pages and how they can support your business.

So lets get to it!

Mobile Landing Page Idea 1

Video + Quiz + Offer + Click-to-Call

This mobile landing Page has four parts: A video, a quiz, an offer and a click-to-call button.

The brief video (1-20 seconds long) is about your business and links to a short quiz between 3 and five questions long.

The lighthearted quiz reinforces important things about your company that you want the potential customer to know about your business.

If the quiz player scores a perfect score they win a prize. The prize is whatever it is that you want it to be.

As the player is informed that they have won they also are given a password that enables them to claim their prize by telephone.

They are then directed to the click-to-call button at the base of the screen so they can strike while the iron is hot.

Mobile Landing Page Idea 2

'The Fifty Tip Page ' + Social Media

If you are an expert why not demonstrate the value of what you know by sharing some of it?

The '50 Tip Page ' has a single tip written on it. A nice colourful button above and below the tip says something like 'Refresh Page for your next tip'.

The prospect refreshes the page and the next tip in the series turns up.

Social media icons at the bottom of the page allow the prospect to follow you on Twitter, +5 you on Google or 'Like ' your Facebook business page.

The good thing about this landing page is that it increases the possibility that the prospect will opt to repay your kindness by initiating some type of social media engagement that allows the relationship to deepen.

Hope you enjoyed these 2. More coming in parts 2, 3 and four of this article series.

Be sure to check them out!




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