It is chaos in the business world at the moment. Conducting business on the Internet a few years ago was relatively straightforward and was the business catalyst for growth of forward thinking business owners.
You would build a website and drive traffic
If you've a smart idea or you were an existing business, then all you wished to do was to find somebody to build you an internet site that would take payments.
After that you then needed to promote your internet site; both offline and online. You would use any assortment of offline promotion. Advertising, shop window promotion, newspaper or trade magazine advertising or put your internet site address on your vehicles.
Then you would do search site optimization and pay per click advertising on the internet.
But then there was a gentle shift that has again revolutionised the way we work, communicate and do business.
Google, Amazon, Apple, Facebook
Web strategy specialists call this the GAAF effect. Here's what occurred.
With 3G technologies being built into mobile telephones and devices it meant the purchaser could now access the Internet wherever they were located. Apple started to capitalise on Wi-Fi with it being built into their iPhones. Then Apple expanded their hardware offerings by introducing keyboard-less gizmos as well as their portable gadgets.
Google started to concentrate on local search engine results. The emergence of Google Places delivered local enterprise results which were much more pertaining to consumers. Then Google jumped onto the Android operating system for their mobile technique and almost all of the mobile handset makers followed suit.
And Facebook grew beyond its student heritage and reached a broader universal audience enabling people to connect with pals, family and work co-workers different from anything before.
Then Amazon expanded their offering by allowing independent businesses to sell their products via the Amazon storefront.
And so we have these 4 massive forces that have changed the Net for evermore. In fact , it remains to be seen if we should actually call this the Web. When a person uses their iPhone to use an Application they acquired on the App store to find out train times, is this accessing the Net?
So what's an entrepreneur to do when faced with all this change and chaos?
Have a small ship. Focus on one problem
An entrepreneur needs to focus on one unique problem they can solve that nobody else can.
If you sell shoes and some other person sells them cheaper then get out that market. If you are a reseller of somebody else's products, your shelf life has limits.
And don't think that you need to invent the most recent device. Delve into your past company records or files or old products you used to sell. Today, there are retail outlets thriving who only sell vinyl records. Whilst the world has moved toward digital music there is still a small hard-core group of vinyl music lovers who need to be served.
The key, though, is to be a little operator focusing on one problem or one group of folks. Otherwise all this incessant change will repeatedly appear chaotic to you.
You would build a website and drive traffic
If you've a smart idea or you were an existing business, then all you wished to do was to find somebody to build you an internet site that would take payments.
After that you then needed to promote your internet site; both offline and online. You would use any assortment of offline promotion. Advertising, shop window promotion, newspaper or trade magazine advertising or put your internet site address on your vehicles.
Then you would do search site optimization and pay per click advertising on the internet.
But then there was a gentle shift that has again revolutionised the way we work, communicate and do business.
Google, Amazon, Apple, Facebook
Web strategy specialists call this the GAAF effect. Here's what occurred.
With 3G technologies being built into mobile telephones and devices it meant the purchaser could now access the Internet wherever they were located. Apple started to capitalise on Wi-Fi with it being built into their iPhones. Then Apple expanded their hardware offerings by introducing keyboard-less gizmos as well as their portable gadgets.
Google started to concentrate on local search engine results. The emergence of Google Places delivered local enterprise results which were much more pertaining to consumers. Then Google jumped onto the Android operating system for their mobile technique and almost all of the mobile handset makers followed suit.
And Facebook grew beyond its student heritage and reached a broader universal audience enabling people to connect with pals, family and work co-workers different from anything before.
Then Amazon expanded their offering by allowing independent businesses to sell their products via the Amazon storefront.
And so we have these 4 massive forces that have changed the Net for evermore. In fact , it remains to be seen if we should actually call this the Web. When a person uses their iPhone to use an Application they acquired on the App store to find out train times, is this accessing the Net?
So what's an entrepreneur to do when faced with all this change and chaos?
Have a small ship. Focus on one problem
An entrepreneur needs to focus on one unique problem they can solve that nobody else can.
If you sell shoes and some other person sells them cheaper then get out that market. If you are a reseller of somebody else's products, your shelf life has limits.
And don't think that you need to invent the most recent device. Delve into your past company records or files or old products you used to sell. Today, there are retail outlets thriving who only sell vinyl records. Whilst the world has moved toward digital music there is still a small hard-core group of vinyl music lovers who need to be served.
The key, though, is to be a little operator focusing on one problem or one group of folks. Otherwise all this incessant change will repeatedly appear chaotic to you.
About the Author:
Molly Jamieson writes for Adobe Business Catalyst partner Platonik. Their web site features examples of online shops using Adobe Business Catalyst.
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