Running an online marketing agency in Plymouth Devon I come into contact with a large amount of businesses. And I know that whatever you do, being in business requires plenty of talents.
New ways of marketing you business keep coming out, so too do new tools to help keep track of things and become more productive.
If your point is full because you are busy running your business, then the prospect of having to continuously learn new things, appraise them all and integrate the best into you business can be daunting.
Then there's the fear that your time will be eaten up and you will become a slave to technology. It's not a unwarranted fear because technology does drive us all loony at one time or another.
So how does one make sure that you get the most out of the web if you are in business?
I would say that the answer is to first look at what your business needs to suceed. Being objective can be tough so if you need to, find trusted outside viewpoints ito help you get a cleaer picture.
As the picture of what your business needs and how it could work if all your weaknesses became strengths becomes more clear you can start to write you refreshed business vision.
Take your vision and use the web to investigate examples of eminence in other companies. Learn from every one of them and try to be better.
After you know exactly what you want your business to be and feel you may then follow the lead of your most respected competitors.
Look at how they engage the market through their web presence and work backwards. Look at what they do and how they do it. What works for you? Which areas do you think would work best for your business?
Then finally look at the channels and the range of media they operate with.
Pretty shortly you would have identified the areas you need to study and develop expertise in. You'll have a vision and most importantly you won't get lost in technology because you'll be using it to meet your aims.
It won't be your master; you'll be its master!
New ways of marketing you business keep coming out, so too do new tools to help keep track of things and become more productive.
If your point is full because you are busy running your business, then the prospect of having to continuously learn new things, appraise them all and integrate the best into you business can be daunting.
Then there's the fear that your time will be eaten up and you will become a slave to technology. It's not a unwarranted fear because technology does drive us all loony at one time or another.
So how does one make sure that you get the most out of the web if you are in business?
I would say that the answer is to first look at what your business needs to suceed. Being objective can be tough so if you need to, find trusted outside viewpoints ito help you get a cleaer picture.
As the picture of what your business needs and how it could work if all your weaknesses became strengths becomes more clear you can start to write you refreshed business vision.
Take your vision and use the web to investigate examples of eminence in other companies. Learn from every one of them and try to be better.
After you know exactly what you want your business to be and feel you may then follow the lead of your most respected competitors.
Look at how they engage the market through their web presence and work backwards. Look at what they do and how they do it. What works for you? Which areas do you think would work best for your business?
Then finally look at the channels and the range of media they operate with.
Pretty shortly you would have identified the areas you need to study and develop expertise in. You'll have a vision and most importantly you won't get lost in technology because you'll be using it to meet your aims.
It won't be your master; you'll be its master!
About the Author:
By Stephane Kolinsky owner of Springboard Outsourcing a mobile marketing agency in Plymouth Devon. Also a plymouth local search optimisation agency.
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