When she eventually finished her full time education Susie went to work in her mother's clothes shop which catered to upper class matrons. There learned to sell the autumnal colours and loosely fitting frocks that made the business successful. After a few months she noticed that she was feeling listless and she was day dreaming quite a lot. She had a vision of a bright and airy shop full of life, music and bright clothes for young people.
During her lunch hours Susie would wonder the streets gazing in the windows of other clothes shops, especially the ones that catered to youngsters. On Sundays she would journey up to London and walk around. She noticed that there were a lot of fashion shops in Bond Street, plenty of solicitors in Lincoln's Inn, many tailors in Savile Row and that the financiers and financial institutions congregated in the City.
The more she saw of the multitude of other shops the more Susie became determined to have a shop of her own. She looked for shops to let and registered her interest with a property agent. In no time she had a shortlist of three shops to choose between. One was in an expensive residential area, one had been a clothing shop until it had gone bankrupt and the last one was right next-door to a fashion chain shop which catered to young people.
Susie took her list to an aunt who had built a successful business as an NLP Practitioner to ask for her opinion. The aunt made three important points. First, don't listen to what anyone else says, do what seems natural to you, stock the clothes that younger people like you wear and take notice of your intuition. Second, forget just about everything you have learned in your mother's shop except the right way to honour and respect customers. Third, take the premises next to the fashion chain shop because they will attract consumers and you will benefit from that traffic.
It transpired that her aunt was right because her aunt knew about people. She knew what they like and how they behave, and that's the secret of most successful businesses.
During her lunch hours Susie would wonder the streets gazing in the windows of other clothes shops, especially the ones that catered to youngsters. On Sundays she would journey up to London and walk around. She noticed that there were a lot of fashion shops in Bond Street, plenty of solicitors in Lincoln's Inn, many tailors in Savile Row and that the financiers and financial institutions congregated in the City.
The more she saw of the multitude of other shops the more Susie became determined to have a shop of her own. She looked for shops to let and registered her interest with a property agent. In no time she had a shortlist of three shops to choose between. One was in an expensive residential area, one had been a clothing shop until it had gone bankrupt and the last one was right next-door to a fashion chain shop which catered to young people.
Susie took her list to an aunt who had built a successful business as an NLP Practitioner to ask for her opinion. The aunt made three important points. First, don't listen to what anyone else says, do what seems natural to you, stock the clothes that younger people like you wear and take notice of your intuition. Second, forget just about everything you have learned in your mother's shop except the right way to honour and respect customers. Third, take the premises next to the fashion chain shop because they will attract consumers and you will benefit from that traffic.
It transpired that her aunt was right because her aunt knew about people. She knew what they like and how they behave, and that's the secret of most successful businesses.
About the Author:
As an NLP Practitioner my task is, "to show in detail how to get the feel of behaving in the same way as high achievers so that you thrive and do everything you have ever visualised for yourself both at work and in your personal life". I am getting results for the staff of major firms like Dell, Yves St.Laurent, J&J, RBI, GM and P&O through business coaching using NLP Techniques.
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