Friday, 20 July 2012

Reliable Places: Instagram Helps Business Brands

By Jennifer Stanowitz


If you are a smartphone user, you have probably heard of Instagram or use it. It is a photo-sharing application that was launched in October 2010 and has quickly become one of the most popular applications out there. Initially, it was created for iPhone users. Now, it is available on Android phones as well. Millions of people around the globe use Instagram to share photos with other users. There are currently 30 million accounts that are set up with it. Business owners must take advantage of this fun and free opportunity. Just look at the high numbers!

Companies across America have quickly hopped on this marketing train. Using it as a marketing tool is an awesome idea. It cuts costs because it is completely free! You also have the possibility of reaching a huge audience. It encourages communication between the consumer and business owners.

A great example of this interaction would be photo contests. Several companies use photo contests to promote products. Oftentimes, they will encourage followers to take a picture and include a tag, typically the company slogan. They then choose the winner and reward them. Photo contests encourage your followers to participate and they may even begin to tell their friends about them!

Pictures on Instagram can also be a great way to brand your business. You should have one person managing your account and instruct them to constantly take photos. Make sure that they are taking pictures of your office, products, and most importantly, employees! This gives your brand a certain personality and charm. When you show the people behind your business, it encourages your followers to use your services.

In conclusion, encourage users to comment, like, and share your photos with everyone that they know! Your overall online visibility will increase as will brand awareness. It has the capacity to sync itself with various social media sites, like Twitter and Facebook. If you are a business owner, you should work to have your brand reach as many people as possible. Create different accounts on social media networks and applications, like Instagram, and you will surely reach your goal!




About the Author:



No comments:

Post a Comment