When she eventually finished her full time education Susie went to work in her mother's clothes shop which catered to upper class matrons. There learned to sell the autumnal colours and loosely fitting frocks that made the business successful. After a few months she noticed that she was feeling listless and she was day dreaming quite a lot. She had a vision of a bright and airy shop full of life, music and bright clothes for young people.
During her lunch hours Susie would wonder the streets gazing in the windows of other clothes shops, especially the ones that catered to youngsters. On Sundays she would journey up to London and walk around. She noticed that there were a lot of fashion shops in Bond Street, plenty of solicitors in Lincoln's Inn, many tailors in Savile Row and that the financiers and financial institutions congregated in the City.
The more she observed the variety of other shops the more Susie determined to have a business of her own. She researched into shops to let and registered her interest with a property agent. Very soon she had a shortlist of three shops to choose from. One was in an expensive residential area, one had been a clothes shop until it had gone bankrupt and the last was right next-door to a fashion chain shop which catered to teenagers.
Susie took her list of shops to an aunt who had built a prosperous business as an NLP Practitioner to ask her what she thought. The aunt made three vital points. First, don't listen to what anybody else says, do what you want to do, stock the clothing that young people like you wear and pay attention to your intuition. Second, forget almost everything you have learned in your mother's shop except the correct way to honour and respect customers. Third, take the shop next to the fashion chain shop because they can attract clients and you will benefit from that traffic.
It turned out that her aunt was right because her aunt knew about people. She understood what they like and how they behave, and that is the secret of most thriving businesses.
During her lunch hours Susie would wonder the streets gazing in the windows of other clothes shops, especially the ones that catered to youngsters. On Sundays she would journey up to London and walk around. She noticed that there were a lot of fashion shops in Bond Street, plenty of solicitors in Lincoln's Inn, many tailors in Savile Row and that the financiers and financial institutions congregated in the City.
The more she observed the variety of other shops the more Susie determined to have a business of her own. She researched into shops to let and registered her interest with a property agent. Very soon she had a shortlist of three shops to choose from. One was in an expensive residential area, one had been a clothes shop until it had gone bankrupt and the last was right next-door to a fashion chain shop which catered to teenagers.
Susie took her list of shops to an aunt who had built a prosperous business as an NLP Practitioner to ask her what she thought. The aunt made three vital points. First, don't listen to what anybody else says, do what you want to do, stock the clothing that young people like you wear and pay attention to your intuition. Second, forget almost everything you have learned in your mother's shop except the correct way to honour and respect customers. Third, take the shop next to the fashion chain shop because they can attract clients and you will benefit from that traffic.
It turned out that her aunt was right because her aunt knew about people. She understood what they like and how they behave, and that is the secret of most thriving businesses.
About the Author:
As an NLP Practitioner my task is, "to show in detail how to get the feel of behaving in the same way as high achievers so that you thrive and do everything you have ever visualised for yourself both at work and in your personal life". I am getting results for the staff of major firms like Dell, Yves St.Laurent, J&J, RBI, GM and P&O through business coaching using NLP Techniques.
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