When she completed her schooling Susie went to work in her mother's fashion shop which catered to upper class matrons. There she sold the autumnal colours and loose fitted garments that made the store successful. After a couple of months she found that she was feeling listless and she was day dreaming a lot. She dreamed about a bright and airy shop full of life, music and colourful clothing for youngsters.
During her lunch breaks Susie would wonder the streets gazing in the windows of other clothing shops, particularly those that catered to young people. On Sundays she would journey up to London and walk around. She observed that there were lots of fashion shops in Bond Street, lots of lawyers in Lincoln's Inn, many tailors in Savile Row and that the bankers and financial institutions congregated in the City.
The more she observed the variety of other shops the more Susie determined to have a business of her own. She researched into shops to let and registered her interest with a property agent. Very soon she had a shortlist of three shops to choose from. One was in an expensive residential area, one had been a clothes shop until it had gone bankrupt and the last was right next-door to a fashion chain shop which catered to teenagers.
Susie took her shortlist to an aunt who had built a prosperous company as an NLP Practitioner to ask her advice. The aunt made three crucial points. First, don't listen to what any other person says, do things your way, stock the garments that youngsters like you wear and listen to your intuition. Second, forget nearly everything you have learned in your mother's shop except how to honour and respect customers. Third, take the store next to the fashion chain shop because they are certain to attract customers and you will benefit from that traffic.
It turned out that her aunt was right because her aunt knew about people. She understood what they like and how they behave, and that is the secret of most thriving businesses.
During her lunch breaks Susie would wonder the streets gazing in the windows of other clothing shops, particularly those that catered to young people. On Sundays she would journey up to London and walk around. She observed that there were lots of fashion shops in Bond Street, lots of lawyers in Lincoln's Inn, many tailors in Savile Row and that the bankers and financial institutions congregated in the City.
The more she observed the variety of other shops the more Susie determined to have a business of her own. She researched into shops to let and registered her interest with a property agent. Very soon she had a shortlist of three shops to choose from. One was in an expensive residential area, one had been a clothes shop until it had gone bankrupt and the last was right next-door to a fashion chain shop which catered to teenagers.
Susie took her shortlist to an aunt who had built a prosperous company as an NLP Practitioner to ask her advice. The aunt made three crucial points. First, don't listen to what any other person says, do things your way, stock the garments that youngsters like you wear and listen to your intuition. Second, forget nearly everything you have learned in your mother's shop except how to honour and respect customers. Third, take the store next to the fashion chain shop because they are certain to attract customers and you will benefit from that traffic.
It turned out that her aunt was right because her aunt knew about people. She understood what they like and how they behave, and that is the secret of most thriving businesses.
About the Author:
As an NLP Practitioner my job is, "to demonstrate how to get the feel of behaving in the same way as high achievers so that you thrive and accomplish everything you have ever visualised for yourself both at work and in your personal life". I achieve results for the workers of major companies like Dell, Yves St.Laurent, J&J, RBI, GM and P&O through business coaching using NLP Techniques.
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